LeadSloth

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Webinar: Using Segmentation & Personas to Increase Conversion by 50-400%

LeadSloth

Segmentation of your database and development of personas allow you to develop the right messages, content and offers. This 30-minute webinar presents a step-by-step approach to segmenting your database and developing personas for your most important target groups. How many segments should I create?

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What Lead Nurturing Content to Send When?

LeadSloth

On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?

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Guest Post: Best Practices in Marketing Automation

LeadSloth

Improve Lead Interaction with Good Segmentation. The technology can only do so much – starting with a segmented, clean lead list is important. Segment your database by demographics, such as: industry, job titles, or product/service interest shown.

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Process Turns Marketing Automation Into Revenue

LeadSloth

It mentions the importance of valuable content, the increasingly longer sales cycles and the “consumerized&# B2B sales processes. An example: they determine what their most important customer segments are, what content they need in the different phases of the buying process, and how leads will be routed throughout the organization.

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Lead Nurturing Checklist for Marketing Automation

LeadSloth

How do you to segment your audience? Which content is available for nurturing? Segmentation. If you’ve segmented your database you can assign a lead to the most appropriate campaign. Every campaign needs content. The success of the campaign depends on your ability to send relevant content to leads.

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MarketingSherpa’s Email Summit 2009

LeadSloth

Leveraging user-generated content. Tags: Email Marketing Landing Pages & Forms database segmentation email analytics email testing events landing page optimization marketingsherpa personalization. Email Analytics. Integrating web & email analytics for better conversion. Email design. Mobile email marketing.

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Drip Campaigns: Tips From Marketing Automation Monday

LeadSloth

Database Segmentation. Segmentation came up several times. Segmentation on Lead Source and Search Keywords. Often, the content of the email is kept short. However, they often specified overlapping segments of the database, causing too much email to be sent. One company specifically trained sales people to do this.