Biznology

JANUARY 23, 2013

Photo credit: Wikipedia. LevelEleven provides a cloud-based platform where sales managers can create fresh and compelling sales contests within Salesforce.com. LevelEleven’s target prospect is a sales manager or sales operations manager in any company that uses Salesforce.com as their CRM system. Rented lists of prospects.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Biznology

JULY 28, 2015

So, my process is: set up SDL SM2, add all the keywords I have collected through going down a Wikipedia rabbit hole, let it go to parse, search, and churn. The only real reason why I use SM2 at all is because neither GroupHigh nor Inkybee supports bulk upload of search terms, only the bulk upload of URLs.

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

NOVEMBER 15, 2018

How much content have you created and curated for your business in the past twelve months? If you’re like most companies, you’ve dedicated a significant chunk of time and money into developing content designed to attract attention and drive sales. Why isn’t your content converting customers and driving sales?

Conversion Rate 106

Conversion Rate Clickthrough Content Lead Ranking 106

Kapost

JANUARY 6, 2017

A sales leader at Salesforce.com once told me: “We have a policy here called, stay in your lane.” ICPs not only help lead routing and scoring — but they give you clues as to where to create content. I would proportionally invest in content for these six industries. I didn’t grasp how important that concept is at the time.

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95

LeanData

APRIL 8, 2015

There’s a good background story about it on Wikipedia.). Many have claimed that ABM is in their personalized content strategy, which is used at the top of the funnel or sometimes for mid-funnel nurturing. Companies like BearingPoint, HP, and Xerox are noted as the early adopters. That could be true, but let’s not stop there.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

There’s a good background story about it on Wikipedia.). Many have claimed that ABM is in their personalized content strategy, which is used at the top of the funnel or sometimes for mid-funnel nurturing. Companies like BearingPoint, HP, and Xerox are noted as the early adopters. That could be true, but let’s not stop there.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

There’s a good background story about it on Wikipedia.). Many have claimed that ABM is in their personalized content strategy, which is used at the top of the funnel or sometimes for mid-funnel nurturing. Companies like BearingPoint, HP, and Xerox are noted as the early adopters. That could be true, but let’s not stop there.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40