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B2B Marketing Traction
OCTOBER 14, 2011
…And that you need content to improve search engine performance and attract visitors to your website. But what happens when those visitors actually read the content on your site? Is your content written strategically with the visitor in mind? Is your content written strategically with the visitor in mind?
B2B Marketing Traction
DECEMBER 10, 2014
Content marketing. In B2B marketing, what tactics you employ won’t matter if you don’t understand your target audience’s pain, speak to it and provide the right solution. You have to show your target audience that you understand and can solve their pain. How do you increase relevance? Digital marketing.
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B2B Marketing Traction
APRIL 28, 2014
They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online. Here is why they are wrong. Like SlideShare, anyone can follow you.
B2B Marketing Traction
DECEMBER 22, 2010
The old tactics (metatags, alt tags, keywords, links) have some value, but what’s more important is strategic and relevant content on your web site and on social media sites such as Facebook, Twitter, LinkedIn and YouTube. Your web site must be designed with your target visitor – not you – in mind!
B2B Marketing Traction
NOVEMBER 27, 2013
The findings included the following: 78% of CMOs believe custom content is important for future marketing. Marketing departments plan to spend $135 billion on online content in 2014. Focus your content. Inbound marketing attracts buyers who have a need via relevant content.
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