Use B2B Buyer Personas to Gain Consensus on Objectives
Marketing Interactions
AUGUST 15, 2022
In my work with clients, we’ve found it beneficial to segment by buyer personas and talk to them about the way solving the problem contributes to the company objective. This reality just screams for simplicity, context, and relevance from vendors—both marketers and sellers. But how you get it isn’t as straightforward.
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