Content Privacy Protection Profiling Transparency 
Litmus
JUNE 24, 2021
As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection. Incorporate localization of content.
Martech
JULY 11, 2022
Its content management system (CMS) and hosting are now “free-forever” to anyone with any HubSpot account. Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. Details are below: Launching a new site?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Navigate the Channel
SEPTEMBER 15, 2023
AI-powered tools and algorithms can analyze vast amounts of data to deliver highly personalized content and recommendations. Here’s why: Personalization at Scale One of the most compelling aspects of AI-driven marketing is its ability to deliver hyper-personalized content and recommendations to consumers.
Envy
APRIL 5, 2022
Add to this the use of fingerprinting, a type of online tracking that’s arguably more invasive than cookie-based tracking, as it creates a unique profile of users based on their devices, software, add-ons, and even preferences - and it is a whole other ballgame. Why FloC Is Out and Topics API Is In. How Topics API works (Source: Google ).
Hubspot
SEPTEMBER 15, 2017
Senator Al Franken has joined the conversation, in his questioning of Face ID’s possible violation of privacy protections. (He Not only was this move rumored to cause a high degree of contention among Uber’s executive leadership, but it would also result in some major litigation down the line. And even U.S.
Liveintent
NOVEMBER 2, 2021
This has driven tech giants, like Apple and Google, to take action to deprecate third-party cookies and implement features in their tech that obfuscate user data and activity in the name of consumer privacy. Within the same time frame, Google has worked to invalidate third-party cookies in Chrome by 2023. The new programmatic landscape.
Litmus
FEBRUARY 27, 2024
It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. As Google goes, so does the rest of the market. What’s a data-driven email marketer to do? This is all considered first-party data.
Expert insights. Personalized for you.
65 
Let's personalize your content