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5 Tips to Prepare Your Email Program for Mail Privacy Protection (and Still Be Successful)

Litmus

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection. Evaluate your potential impact.

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How ZoomInfo’s Community Edition Promotes Fairness, Protects Data

Zoominfo

We ensure that data sharing through CE complies with our industry-leading privacy practices. Let’s break down exactly how CE opens up markets for small businesses while keeping your privacy protected. This is a level of commitment to data transparency rarely seen among other companies in our industry.

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The Extra Mile: ZoomInfo reaches another privacy benchmark

Zoominfo

The California Consumer Privacy Act (CCPA) gives consumers in California additional data privacy protections and control over how businesses use their personal information. The regulations must be followed by all sites that attract European visitors and puts limits on what organizations can do with personal data. .

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The Extra Mile: ZoomInfo reaches another privacy benchmark

Zoominfo

The California Consumer Privacy Act (CCPA) gives consumers in California additional data privacy protections and control over how businesses use their personal information. The regulations must be followed by all sites that attract European visitors and puts limits on what organizations can do with personal data.

Privacy 100
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HubSpot’s June releases: The manager’s guide

Martech

Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. Cross-team visibility keeps individuals motivated to achieve goals, holds them accountable, and builds trust by enhancing transparency.

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How B2B  Marketers Are Preparing For A Cookieless World

Envy

Add to this the use of fingerprinting, a type of online tracking that’s arguably more invasive than cookie-based tracking, as it creates a unique profile of users based on their devices, software, add-ons, and even preferences - and it is a whole other ballgame. Why FloC Is Out and Topics API Is In. How Topics API works (Source: Google ).

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3 Digital Marketing Trends to Watch for in 2023

Navigate the Channel

Transparency and Accountability Transparency is a critical component of both inclusivity and authenticity. Brands should be transparent about their practices, values, and any challenges they may face. In the era of social media and instant communication, any lack of transparency can quickly erode consumer trust.