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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

From the group introduction: Search Engine Land is a must-read hub for news and information about search engine marketing, SEO, PPC, and how search engines work such as Google, Yahoo and Microsoft’s Bing. Salesforce.com. From the group introduction: Salesforce.com. Search Engine Land. Salesforce app ecosystem.

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Top 10 Posts on B2B Lead Gen for 2010

The Point

26 Must-Have Negative Keywords for B2B PPC Campaigns. Salesforce.com Webinar Invitation Gets It Right. Getting the Most from Salesforce.com: A Conversation with David Taber. Comments after the fold. 7 Mistakes To Avoid In Your Next Webinar Invitation. The First (Almost) Clickable Direct Mail. If not, you still have work to do.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. Even the simplest piece of content like a blog post can be distributed, promoted and tracked as a campaign. Say you write a really interesting and popular post – why not build a content distribution campaign around it?

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. Even the simplest piece of content like a blog post can be distributed, promoted and tracked as a campaign. Say you write a really interesting and popular post – why not build a content distribution campaign around it?

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Salesforce “State of Marketing” Report: Better Happy Than Good

The Point

To achieve maximum ROI, companies still need the talent, the message, and the content to execute effectively. Put another way, even the best technology can be undone by lack of skills, a faulty value proposition, or content that doesn’t resonate.). 75 percent of high-performing teams report that social is generating ROI.

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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

So what is it about some content syndication programs that create leads that sales reps don’t want? In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is. With all this going for it, why then isn’t content syndication a slam dunk success?

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PPC and Marketing Automation, Webinar Transcription

Lead Liaison

To watch “PPC and Marketing Automation” in its entirety, click here. Please note that this content was presented live and then transcribed. Ben Herman:] The benefits of PPC and marketing automation includes covering the basics. In this case, this is PPC from Google, the internet service provider. Presenters.