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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans. And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter.

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Social Media Best Practices with Your Oktopost Experts

Oktopost

Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. And what better way to keep our audience interested than with content? P2P over B2B. Ultimately, we trust people more than corporations.

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Interview with Mark Schaefer

Onalytica B2B

He is a faculty member of the graduate studies program at Rutgers University and is the author of six best-selling books: KNOWN , Social Media Explained , Return On Influence , Born to Blog , The Content Code , and The Tao of Twitter , the best-selling book on Twitter in the world. This is going to have to change.

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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

And then, assign next steps to someone so that all this inspiration actually turns into earned media for your content marketing plan. Here’s how to use earned media in content marketing: Do you have an opposing opinion to something you’ve read? Write a rebuttal. How do they like to be approached? Click To Tweet.

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6 social media marketers on the future of social messaging

Sprout Social

Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. Messaging channels like Meta’s Messenger, WeChat and WhatsApp have been embraced globally, while customers flock to Instagram and Twitter direct messages for quick solutions to their questions. So what’s next?

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Snapchat Discover Partners Are Driving Efforts to Explore Content in Non-App Spaces

Content Standard

Unlike other, similar sites, Snapchat content has traditionally lived only within the app, making it impossible to experience Snapchat without downloading it and creating an account. Snapchat has made deep investments in innovative content strategies designed to engage users in new ways. Image attribution: Isaiah McClean.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). As Jeffrey Cohen points out, audience location will determine the time of day you share content. Keep a Content Calendar.