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7 Key Issues To Avoid When Creating Your Buyer Personas

Lead Forensics

They are a detailed description of a specific type of person within your target market, who you will keep in mind when creating your content. If you create a piece of content with a specific female persona in mind, it won’t deter males who fall into the same group. Then create the content, keeping each persona firmly in mind.

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Never waste a crisis

Varicent

Stop every automated message Sales sequences/cadences Email blasts Nurture programs Scheduled blogs Scheduled social posts Rewrite everything (net-new content is better) Everything is changing fast Get into the headspace for 6-weeks or 12-weeks from now Write everything as if you’re in Italy You don’t have time – do it now.

P2P 88
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27 excellent MarTech sessions available for free? But wait, there’s more…

chiefmartech

While I’ve written a lot about the editorial program for the paid all-access conference — amazing presentations by Aetna, Cisco Meraki, Docker, IDC, LUMA Partners, Netflix, The New York Times, Nordstrom, NPR, PwC, Zillow, and more — I’ve barely scratched the surface of what’s available to free Expo+ attendees.

P2P 66
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There’s a new B2B mandate

Canadian Marketing Association

To validate what’s happening on the ground at Canadian B2B organizations , CMA sought out a trio of B2B experts, each offering a unique vantage point but agreeing on the same theme: There’s a new mandate for B2B marketers and it’s about connecting person-to-person, or P2P. We can thank digital for this.

P2P 48
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30 B2B Social Media Tips for 2016

KoMarketing Associates

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). As Jeffrey Cohen points out, audience location will determine the time of day you share content. Keep a Content Calendar.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

This tool helps you unify brand messaging across multiple touchpoints through content personalization. Salesforce Experience Cloud The Salesforce Experience Cloud platform has a greater focus on optimizing content to create more personalized user experiences. There are many things you can do with these tools.

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Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

Featuring an all-star lineup of speakers and keynotes, and a huge partner showcase in San Francisco’s iconic Moscone Centre, Summit educated and inspired marketers on topics from storytelling with content to managing employee engagement. I was just making content that met what people needed.”