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Snapchat Discover Partners Are Driving Efforts to Explore Content in Non-App Spaces

Content Standard

Unlike other, similar sites, Snapchat content has traditionally lived only within the app, making it impossible to experience Snapchat without downloading it and creating an account. Snapchat has made deep investments in innovative content strategies designed to engage users in new ways. Image attribution: Isaiah McClean.

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The Evolution of B2B Marketing—Brain to Brain

LEADership

We have been talking about B2P (Business to Person), P2P (Person to Person) and H2H (Human to Human) as the changing face of marketing. The Content Marketing Institute has some useful insights on how to develop and adapt your content strategy and content marketing campaigns using consumer psychology.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). As Jeffrey Cohen points out, audience location will determine the time of day you share content. Keep a Content Calendar.

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Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses

ClearVoice

In major cities, content marketing agencies often define and hone their practice areas, core competencies, and the industries in which they specialize. Have FOMO when it comes to your local content marketing? Be a content hero: Join the league of ClearVoice newsletter subscribers! I am not a media buyer.

Buzz 49
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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

And then I stumbled upon SEO and I’m like, oh, wait a minute, I don’t have to push people a message, I can wait until people are looking for something, and if I know what they’re looking for I can place my content directly in front of them at the moment that they’re looking for them. This was magic to me.

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

And then I stumbled upon SEO and I’m like, oh, wait a minute, I don’t have to push people a message, I can wait until people are looking for something, and if I know what they’re looking for I can place my content directly in front of them at the moment that they’re looking for them. This was magic to me.

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3 Tips to Promote Your Giving Tuesday Campaign

Hubspot

Create a communications calendar that includes your blog, email newsletter and social networks. Depending on the channel, create a weekly or daily drip of content. Don’t overdo the amount of content you share with them. Peer-to-peer (P2P) fundraising is the hot term in nonprofit fundraising right now—and rightfully so.

P2P 28