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Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

Writing on the Web

alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. width="210" height="139" /> Content marketing is all about quality content that grabs the attention of your ideal prospects and clients. What makes for effective content marketing? They won’t stay.

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Neuromarketing Books for Marketing to Brains

Writing on the Web

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers.

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What Are Your Target Audience’s 5 Top Web Sites?

Writing on the Web

If you want to create content that engages readers, you have to know their online habits and interests. Do you access web content via RSS feeds? Do you read web content from a smartphone? Clever headlines will get them to click over to your content. Therefore your content needs to trigger to action. What about you?

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Campaigns to Conversations

Ambal's Amusings

How should marketers tackle this challenge? We asked Jessie Paul "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" She has over 15 years of experience in marketing and brand internationalization and is author of No Money Marketing. Jessie Paul.

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Neuromarketing Books for Marketing to Brains

Writing on the Web

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers.

Ning 100
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How to Make Social Proof Work Online

Writing on the Web

Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. Add this to Ning. Social Writing: Don’t ignore networking sites. 3 Biggest Challenges for Online Content Marketing? Add this to Google Reader. Share this on Mixx.

Ning 100
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Online Reputation? 4 Tips

Writing on the Web

Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. By doing so, Dow Jones’ customers get the privilege of responding to blog posts, news and any mention of DJ in social networks. It’s not difficult to find out what content about you exists on the internet. Add this to Ning.

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