Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? It Starts With the Content Development Road Map Your content development should mirror the experience of going to the zoo. Stay with me here!

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Customer Experience Matrix

AUGUST 3, 2010

Summary: Marketo continues to follow its own path. I finally caught up with Marketo for a briefing on their Enterprise Edition (announced in March) and Revenue Cycle Analytics (announced in May). Since both are somewhat old news, and Marketo describes them in detail on its Web site, I’ll just make a few comments.

Enterprise Management 120

Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Only B2B

JULY 5, 2023

This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment. By personalizing content, engaging key decision-makers, and aligning marketing and sales efforts, ABM can drive impressive results.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Only B2B

FEBRUARY 28, 2024

By measuring intent accurately, you can laser-target your content, ad campaigns, and ABM initiatives to the most receptive audience. By analyzing website visits, content downloads, and social media engagement, intent data platforms create a comprehensive buyer journey map. Unsure where to start?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

PureB2B

MARCH 8, 2022

Table of Contents 1. 61% * of marketers rank lead generation as their biggest challenge – Hubspot 2. 96%* of your website visitors might not be ready to buy yet – Marketo 3. 54%* of marketers say increasing engagement rates are crucial to converting leads– Ascend2 4. It’s easy to see why.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

PureB2B

MARCH 8, 2022

Table of Contents 1. 61% * of marketers rank lead generation as their biggest challenge – Hubspot 2. 96%* of your website visitors might not be ready to buy yet – Marketo 3. 54%* of marketers say increasing engagement rates are crucial to converting leads– Ascend2 4. It’s easy to see why.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

NuSpark Consulting

AUGUST 23, 2018

Does the content your company churns out help to generate revenues? While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. That means you have no way of knowing whether your content is helping your business.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

LeanData

JULY 19, 2022

With so many email clients, malware protection tools, and spam filter services in use, email statistics are getting very messy. When you send an email from a marketing automation platform (MAP) like Marketo, Hubspot, Eloqua, or Pardot, it sends a simple pixel on the email that is used to track opens and clicks.

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

Navigate the Channel

DECEMBER 1, 2023

Generative AI focuses on creating new and original content, such as images, text and other media, by learning from existing data patterns. It fosters creativity and is valuable in creative fields and novel problem-solving,” according to data marketing service TechTarget. Hello, Amazon and Spotify!)

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Adobe Experience Cloud Blog

MARCH 5, 2013

by Dayna Rothman For our recent Definitive Guide to Marketing Automation launch, I interviewed several marketing automation experts to get their input on key questions such as the future of marketing automation and it’s key benefits over an Email Service Provider (ESP).

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Top of Funnel 48

ClickZ

JUNE 15, 2020

30-second summary: The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. Predictive analytics, which uses historical data, machine learning, and statistical algorithms to predict future outcomes, it’s particularly useful for campaign planning and optimization.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Adobe Experience Cloud Blog

AUGUST 13, 2015

Author: Marcus Taylor The marketing automation industry has snowballed over the past few years, and yet it’s only just getting started. According to Marketing Automation Insider, in the past five years alone, we’ve seen over $5.5B Which content (blogs, ebooks, etc) should you send to a certain type of lead?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Multi-Channel 48

Avitage

SEPTEMBER 5, 2012

Knowing what questions to ask of your metrics differentiates successful marketing programs from the money pits. video, Jon Miller, Vice President of Marketing for Marketo, speaks to the importance of marketing quantifying its value to the rest of the organization. In a recent CRMSoftware.TV

Marketing Automation Services 120

Marketing Automation Services Buying Cycle Trigger Marketing Marketo 120

Adobe Experience Cloud Blog

FEBRUARY 19, 2013

Marketing automation technology can help. If you’re new to our blog, read on; if you’ve been around a while, consider checking out one of our more advanced posts such as The ROI of Marketing Automation. Marketing Automation Enables Modern Business Processes. Statistics show that buyers don’t do that.

Marketing Automation Services 48

Marketing Automation Services Resource Management Marketing Automation Work Management 48

ANNUITAS

OCTOBER 27, 2023

Copilot is essentially an embedded generative AI prompt interface that is becoming available out of the box inside tools like Marketing Cloud, Sales Cloud, etc. Einstein Copilot inside Marketing Cloud allows marketers to simply ask natural language questions and receive content, recommended actions, etc.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Convince & Convert

FEBRUARY 20, 2015

Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost ( Marketo ). Your Content Should Be Conversational Personalized, value-filled campaigns that speak in an authentic voice are essential. Mobile-friendly marketing is becoming more and more important.

Lead Nurturing 166

Lead Nurturing Lead Scoring Lead Ranking Leads 166

ANNUITAS

MAY 28, 2015

However, most organizations are not that lucky and the lack of alignment between teams takes its toll in lost opportunities and revenue as seen in the long list of statistics from a post via TypeA Communications. Misconceptions about tools like marketing automation (that is a marketing tool) just add fuel to the fire.

Lead Ranking 100

Lead Ranking Marketing Automation Services Lead Scoring Eloqua 100

Biznology

JUNE 25, 2014

Content marketing is still a new field, and it remains dynamic and evolving. Every day, we have access to new statistics , which are based on the increasingly fine and detailed data that can be collected. These all reveal the importance of content marketing to businesses, and the very management of day to day operations.

Content Marketing 80

Content Marketing Planning Work Management Marketing Management 80

Convince & Convert

NOVEMBER 27, 2015

Five sales rep profiles are established in the book, with one profile far outweighing the others in terms of performance, as backed up by research and statistics. ” Using this knowledge, Pat shares how best to create targeted content that will reach the mobilizers in your audience. Creating the most valuable content.

Content Marketing 85

Content Marketing Ideal Customer Profiles Mobile Marketing Content 85

Only B2B

JUNE 19, 2023

Implementing BANT Lead Qualification: Implementing BANT lead qualification requires a collaborative effort between sales and marketing teams. According to a report by Marketo, organizations that align their sales and marketing teams achieve an average of 32% annual revenue growth.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Adobe Experience Cloud Blog

JUNE 6, 2018

Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things. Increasing conversions.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 20, 2013

by Dayna Rothman You have decided to purchase marketing automation software and now you need to present your business case to internal stakeholders. If you need help, take a look at our brand new Sample Marketing Automation Internal Selling Template for some guidance. – David Raab , Principal at Raab Associates.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Budget Programs 48

Adobe Experience Cloud Blog

JANUARY 21, 2013

by Jon Miller So you’ve decided to buy a marketing automation solution. Of course, we think Marketo is almost always the best solution—yes, we’re biased. But here’s an unbiased process you can follow to maximize the chances you’ll buy the marketing automation software that is right for your company.

Marketing Automation Services 48

Marketing Automation Services Work Management Marketing Management Marketing Automation 48

Avitage

SEPTEMBER 5, 2012

Knowing what questions to ask of your metrics differentiates successful marketing programs from the money pits. This video of Jon Miller, Vice President of Marketing for Marketo, speaks to the importance of marketing quantifying its value to the rest of the organization.

Buying Cycle 120

Buying Cycle Trigger Marketing Marketo Marketing Automation Services 120

Adobe Experience Cloud Blog

JUNE 4, 2018

There are many other statistics, but you’re here to read about how to make your emails more compelling and ‘better’ right? As a precaution, these are tests I’ve done during my days of sending emails and they mainly apply to the B2B market. Email Content: Similar to your subject line , keep it simple.

Landing Pages 134

Landing Pages Banners B2B Thought Leadership Marketing Automation Services 134

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. Suddenly, you’re flooded with statistics. Courtney Gursky is a Digital Content Specialist at Schubert b2b.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

SalesIntel

NOVEMBER 17, 2022

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. Here are 7 GTM Strategies for EdTech Marketing: 1.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

SalesIntel

MARCH 22, 2023

If you’re in the B2B market, learning how technology works with an enterprise is worth learning. For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. Instead, an industry-focused marketing campaign is the right approach.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

The Point

APRIL 8, 2010

Because we host our page on Marketo , the old information is pre-populated automatically for anyone who has previously opened one of our emails. This gives us the ability, if we so choose, to send highly relevant content at a later date to subscribers who have particular areas of interest. Has anyone seen more recent statistics?

Demand Generation Agencies 100

Demand Generation Agencies Marketo Demand Generation Lead Nurturing 100

TrustRadius Marketing

FEBRUARY 28, 2019

Almost all touchpoints and engagement KPIs revolve around content. Without content, there is nothing for customers, clients, and prospects to engage with. To study the effectiveness of marketing content, marketers first need to set their goals, implement their content, and then see if their content is helping them achieve their goals.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

Almost all touchpoints and engagement KPIs revolve around content. Without content, there is nothing for customers, clients, and prospects to engage with. To study the effectiveness of marketing content, marketers first need to set their goals, implement their content, and then see if their content is helping them achieve their goals.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. Suddenly, you’re flooded with statistics. But then you log in. Impressions. Traffic sources.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

The Lead Agency

AUGUST 6, 2018

In the previous strategy suggestion we talked about A/B testing for optimising your campaigns, however, email marketing campaigns are also great opportunities for conducting keyword research on your target market. Using the same principles of A/B testing, you can test out certain keywords to see what statistically has greater impact.

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Paid Content 208

Paid Content Stats Marketing Budget Webinar Metrics 208

SnapApp

JULY 10, 2018

And if you’re like us, there just isn’t enough time to religiously read all the great content that pours into your inbox to know what’s working and what’s not. As a result, our blog content focuses on different ways marketers can optimize content in order to achieve better results. Source ).

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. Suddenly, you’re flooded with statistics. But then you log in. Impressions. Traffic sources.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

Adobe Experience Cloud Blog

DECEMBER 1, 2014

Author: Dayna Rothman Infographics should be a critical (and fun) part of your content marketing mix, but it can be difficult to get them just right. At Marketo, our infographics serve 2 main purposes—1) we use them to entertain our audience, get social shares, and get hits on large publications such as Mashable and Inc.

Cost 48

Cost B2B Thought Leadership Stats Marketo 48