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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

The other day, I found out that a client of mine had saved no less than 3,000 editorial articles relevant to his industry in an Evernote file, thinking he could “do something with them someday.” And then, assign next steps to someone so that all this inspiration actually turns into earned media for your content marketing plan.

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Social Media Best Practices with Your Oktopost Experts

Oktopost

Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. And what better way to keep our audience interested than with content? P2P over B2B. Ultimately, we trust people more than corporations.

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Content Marketing for Engineers

Industrial Marketing Today

I’ll go out on a limb and state that content marketing for engineers is different. Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Watch “It’s a Tight, Tight World!”

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30 B2B Social Media Tips for 2016

KoMarketing Associates

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). As Jeffrey Cohen points out, audience location will determine the time of day you share content. Keep a Content Calendar.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! The main points we took away from her presentation: “Content is king but engagement is queen…and she rules the house” We love this quote because it holds very true both in my home and on Facebook! LinkedIn: The In Academy with Ron Nash.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! The main points we took away from her presentation: “Content is king but engagement is queen…and she rules the house” We love this quote because it holds very true both in my home and on Facebook! LinkedIn: The In Academy with Ron Nash.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! The main points we took away from her presentation: “Content is king but engagement is queen…and she rules the house” We love this quote because it holds very true both in my home and on Facebook! LinkedIn: The In Academy with Ron Nash.