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The Biggest Marketing Lessons of 2021 (And How to Use ‘Em in 2022)

Unbounce

Through unique landing pages —like this interactive one by Jigsaw. Source: Jigsaw. So you do them, publish your page, and its conversion rate falls flat. Businesses are beginning to leverage AI copywriter tools to save time and pump out more content. Video content is a marketer’s best friend. One CTA, got it. )

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6 Ways to Get More From Your Webinars

BenchmarkONE

Given an opportunity, these customers would love to consume the content in different formats. And by using that webinar content to create different forms of content , you’re able to engage even more people. First, create a blog teaser that includes the keywords and search phrases you want this content to rank for.

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Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)

Engagio

How well those jigsaw puzzles fit is basically why we were able to do it so quickly.” “We have a pretty specific publisher network of high-quality sites … The largest social networks, the largest software companies use us for their B2B advertising because they care about that brand safety.”

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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Any time there is an online news story or blog post published about your company or product, submit it. As an example, here’s one I wrote about records management. Post this on Diigo.

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Facebook’s March to China, and 3 Other Stories You Should Read

Contently

The respondents included the CEO of General Motors, head of R&D at Jigsaw, Mark Zuckerberg, and a handful of VCs. In an unusual field, she took all the principles that people need to be successful publishers. The post Facebook’s March to China, and 3 Other Stories You Should Read appeared first on The Content Strategist.

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Does Chasing Content Marketing ROI Cause Us to Lose Sight of the Long Game?

Content Standard

Best practice and all the gurus in the world tell us that content marketing is a long game—that it takes time to bed in and start to see results. It’s the same across all marketing disciplines, not just content marketing performance. These days content marketing makes up a large part of that 60 percent. The good news?

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Email Lists: Should You Rent or Buy?

The Point

Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. A co-branded email is so-named because the email will be “from” the list owner (typically a publisher) but 100% of the email content itself will be the advertiser’s.

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