Marketing Craftmanship

MAY 13, 2020

Many have blogs featuring content that most visitors neither read nor comment on. As social distancing drives even greater reliance on information that’s gained through online search, marketers will likely need to establish a much higher bar for themselves in terms of the ROI for the content they produce. Industry Events.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Marketing Craftmanship

JANUARY 5, 2020

Acid Test: What’s the frequency and quality of content generation, as well as the number of direct and indirect “touches” with target audiences?). ( Acid Test: How much digging is required to gain a basic understanding of your value proposition? ).

RFP 165

RFP Thought Leadership Opinions Validation 165

Marketing Craftmanship

AUGUST 7, 2011

At the risk of oversimplification, here are a few down & dirty street-fighter tactics that should be on the do-it-yourself checklist of every company that’s a real or potential target of brand saboteurs: Keep Your Eyes Open – This advice appears rudimentary, but many companies don’t bother to stay on top of online content.

Brand Identity 100

Brand Identity Branding Viral Marketing Opinions 100

Marketing Craftmanship

MARCH 16, 2013

But if you are unable or unwilling to generate meaningful content on a consistent basis (at least twice a month), or to merchandise your blog content properly (which means taking specific steps to promote the content with target audiences), then do not start a blog. Forget Facebook, Twitter and Google+.

Social Media 100

Social Media Media Merchandising B2B 100

Marketing Craftmanship

AUGUST 14, 2015

Not require a user name and password to gain access to white papers or other content that showcases your firm’s intellectual capital. will be ready to make decisions, your firm must create an internal discipline and content to remind them of: Your existence. Include contact information; not a generic response form. Your credibility.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

Marketing Craftmanship

SEPTEMBER 8, 2023

Law firms and attorneys would be better served by not playing the rankings game, and investing whatever time and attention is required to create substantive content that showcases their intellectual capital in their areas of expertise, and by having that content published under their byline in respected business or industry publications.

Marketing Management 26

Marketing Management Planning Sales Cycle Advertising Agencies 26

Marketing Craftmanship

JULY 12, 2012

On the major social networks, including Facebook, Twitter and Google+, the participation of Fortune 500 CEOs was minimal, with only 7.6% on Facebook, 4% on Twitter, and less than 1% on Google+. The study claims that 70% of them have absolutely no presence on social media. In comparison, more than 50% of the U.S.

PR 100

PR Social Media Linkedin Comparison 100