Webbiquity

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Five Sales Enablement Tactics B2B Marketers Need to Master

Webbiquity

More than 75 percent of prospects feel the sales professionals who contact them lack knowledge of their specific business, role and responsibilities at work, or even the issues they’re trying to resolve, according to research from Forrester. Develop Sales Rep-Influenced Content. Map Content to the Buying Cycle.

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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. But where does one begin?

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. It provides capabilities for capturing customer insights, response, brand management and social media outreach tracking. Stumble upon something good? Share it on StumbleUpon. Tweet This!

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120 Top People in Minnesota Tech on Twitter

Webbiquity

Principal Analyst, Forrester Research. Black Tech Talent aims to increase the talent pool of Black technologists by curating culturally specific content, resources and job opportunities! Content Manager at [link] | Maker of Cool Stuff | Heavy Metal Enthusiast. Followers: 3,699. Tweets last 90 days: 100+. Charles Betz.

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Seven Expert Social PR Guides and Tips

Webbiquity

Noting that news releases incorporate three elements that search engines love—trusted backlinks, social sharing, and fresh content—Krista LaRiviere provides a brief but helpful eight-step guide to improving rank and traffic to optimized content through the proper use of news releases. ” Best Practices In B2B PR by Fast Company.

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11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

Derek Edmond presents a categorized list of tools for on-page SEO analysis, keyword research, content generation, social media profile link info, competitive analysis, link diagnosis and other functions, then addresses SEO tools for Asia and takes an in-depth look at Bing Webmaster Tools. Bing Offers Up a Free Link Graph by SEOBook.

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16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. 45% have reached out to a blogger to inquire about a product when considering a purchase, and 84% buy products based on the content they find on blogs. Stratabeat ).

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