ConvertKit

JULY 6, 2021

For anyone using the Mail app to view their emails, all open tracking pixels will be automatically loaded , causing open rates to become even more inaccurate and unreliable. Privacy is paramount, and we aren’t advocating that senders are entitled to a recipient’s open data. List cleaning is still critical.

Deliverability 45

Deliverability Privacy Privacy Protection Open Rate 45

BenchmarkONE

AUGUST 25, 2021

With Apple’s iOS 15 update just around the corner – likely mid-September – now is the perfect time to take a look at your email list and do a little bit of clean-up to ensure good performance as Apple rolls out new privacy protections for users. Flag Emails with High Open Rate, No Clicks.

Privacy Protection 73

Privacy Protection Opt-out Click Rate Opt-in 73

Litmus

AUGUST 9, 2022

By leveraging social proof in email—whether it’s a testimonial, number of “likes,” or user-generated content—it reinforces brand trust with your subscribers. Once each look had over 100 clicks, a “trending outfit” message appeared alongside the live number of clicks, updating at every open. Learn more. Example: MatchesFashion.

Email Marketing 68

Email Marketing Social Marketing Privacy Protection Banners 68

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. There are absolutely better barometers, and even absent Apple making this change, I would still say open rates should not be your rudder,” Hopkinson says.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Scoop.it

FEBRUARY 28, 2023

The recipient will instantly recognize who the email is from which will increase the open rate and subscriber engagement. So, in the days to come, users should be able to access your content whenever they are looking for information. You certainly don’t want your content to come off as clickbait.

Email Marketing 95

Email Marketing Trends Lead Ranking Planning 95

Single Grain

AUGUST 7, 2023

Native Ads : Ads that are integrated into the content and design of an app or mobile website, making them less intrusive. Privacy : Privacy laws are constantly changing, making it a big obstacle for advertisers. has several laws, such as COPPA (Children’s Online Privacy Protection Act). France or Australia.

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52

Martech

SEPTEMBER 30, 2021

Emails, influential posts on LinkedIn, virtual product demos…all these pieces of content, all these messages, are speaking to a person. Did you think open rates would drop? With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data.

Multi-Touch Attribution 80

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 80