B2B Memes

SEPTEMBER 15, 2011

Though I understand its appeal, I’ve never found Facebook compelling. And even if it doesn’t make a Facebook aficionado out of me, it could make the network much more useful professionally to many other journalists who already use it for personal reasons. Journalists, Content Marketing, and Tough Questions.

Facebook 100

Facebook Work Management Marketing Management Differentiation 100

B2B Memes

MARCH 2, 2011

In an article on Min Online this week, Judy Franks of The Marketing Democracy suggests that traditional media companies are faltering because they don’t value content. Though at first it might seem odd to say that businesses built on content don’t value it, she has a point. Content, of course. In theory, publishers still do.

Word of Mouth 100

Word of Mouth Content Distribution Demographics 100

B2B Memes

AUGUST 9, 2012

The post wasn’t picked up, tweeted about on Twitter, shared, liked on Facebook and only generated a few (if any) comments. Validation came not from readers as much as from “publishers, editors and fellow content creators. Joel’s take on this is that “content creation can be a humiliating process.” I don’t disagree.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

AUGUST 9, 2012

The post wasn’t picked up, tweeted about on Twitter, shared, liked on Facebook and only generated a few (if any) comments. Validation came not from readers as much as from “publishers, editors and fellow content creators. Joel’s take on this is that “content creation can be a humiliating process.” I don’t disagree.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

MARCH 11, 2011

I also manage RD+B ’s Facebook page. Facebook is a different animal from Twitter so I keep that in mind when posting anything to this page. My goal with the Facebook page is a place to provide more content than 140 characters—enhancing information that was provided in a tweet. They deserve it.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

SEPTEMBER 22, 2010

My working life is now completely consumed by content marketing. Your latest tweet and comment on Facebook and most recent blog post? Stats Monkey uses the box score and play-by-play—even quotes, if they’re available online—to compile articles that follow one of the system’s pre-defined narrative arcs.”. That’s your résumé now.”.

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

JULY 3, 2012

You manage your CMS yourself, you are equally comfortable tweeting and posting on Facebook, you even adjust code occasionally. In other words, you are not simply producing second-stage shovelware , but genuinely digital content, shaped to take full advantage of its digital medium. Your work is uniquely digital in nature.

Marketing Proposals 100

Marketing Proposals Budget Programs Advertising Mediums Social Media 100