thePoint

MARCH 16, 2021

That may be an email service (e.g., Hubspot, Marketo, Eloqua), content development suite (e.g., Possible reduction of actual demand generation budget to cover those costs. Here again, outsourcing the service you need when you need it, may be a better use of your marketing budget.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Automation Services Paid Search Agency 52

LeadSloth

JUNE 23, 2009

SEO has not exactly been a science: you have to optimize your site’s structure and content, and you ask other sites to link to you. Both activities have traditionally either been done manually in-house, or outsourced to an agency. blogging, creation of high-quality content, and website conversion optimization. Conclusion.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

SWZD

SEPTEMBER 16, 2019

Our guest this week was Alex Lin , Director of Marketing Automation and Demand Generation at CipherCloud. CipherCloud’s security platform integrates data protection, content control, monitoring, cloud discovery and risk analysis. About CipherCloud. Background and Career. Cloud Security.

Marketing AI 54

Marketing AI Ideal Customer Profiles Marketing Automation Services Eloqua 54

SnapApp

APRIL 4, 2018

How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . The sales team also need to verify that the lead has a problem the company’s product or service can actually solve.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

DealSignal

SEPTEMBER 5, 2023

DealSignal empowers users with real-time services, resulting in 25% to 50% better accuracy and 1.25x to 3x better results. DealSignal: “DealSignal has truly transformed our ROI growth” – Source: G2.com The company aims to simplify lead generation for sales teams.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Directive Agency

FEBRUARY 22, 2019

A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. Why is Database Marketing Important for ROI? How Does Leveraging Databases Help Drive ROI? That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Vidyard

FEBRUARY 4, 2014

You might be releasing top-of-funnel content to boost brand awareness, but you’re probably looking for increasingly measurable ways to tie your videos to ROI. Similar to other pieces of content, this lead capture method is best suited to mid-funnel videos, as it does require some buy-in from the viewer.

Top of Funnel 63

Top of Funnel Video Marketing Lead Ranking Lead Scoring 63

Ambal's Amusings

DECEMBER 17, 2009

Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. Brian Carroll's book Lead Generation for the Complex Sale. Kristina Halvorson's Content Strategy for the Web. Velocity's The B2B Content Marketing Workbook.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

The ROI Guy

SEPTEMBER 15, 2011

Yes, we have an Interactive Content Connector service that supports seamless integration with CRM and lead management / marketing automation solutions such as salesforce.com, Marketo, Eloqua, SilverPop and more. The integration can be used in multiple ways to help streamline user interaction, capture and enrich leads.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Marketing Automation CRM 40

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

LeadSloth

JANUARY 12, 2010

These are the trends that are mentioned most often: Improved ROI & Reporting. Creation of buyer-centric content. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. Steve Woods , CTO, Eloqua. Demand Generation? The need for new analytical skills. Thought leadership?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

chiefmartech

JUNE 10, 2016

I recently had the chance to talk with Jeff Pedowitz , the founder and president of Pedowitz Group , a marketing services provider built around the transformative potential of marketing technology platforms. There, I was introduced to Eloqua in 2003 as a means to generate leads for our resellers. An exciting future for sure.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Planning Automation 40

DealSignal

MAY 16, 2018

Account-based Marketing (ABM) is helping B2B marketers achieve outstanding ROI. But ABM success depends upon careful planning and execution, starting with putting five foundational building blocks in place: Systems, Data, Processes, Content, and Analytics. Contact discovery can help fill that gap. The importance of data quality.

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

Vidyard

SEPTEMBER 8, 2014

He is currently Marketo Practice Lead at Perkuto , a marketing automation agency. Go beyond simply knowing Marketo or Eloqua. Score Leads Based on Consumption of Content A while back, I proposed using demographic data as a filter , rather than weighting demographics as part of the scoring process. This is almost never enough.

Marketing Automation Services 51

Marketing Automation Services Multi-Touch Attribution Marketing Automation Process 51

Online Marketing Institute

JULY 31, 2009

2) Database services – powerhouses like Dun&Bradstreet, Harte-Hanks, Acxiom, Equifax, infoUSA, and Merkle dominate this category , but B2B marketers tend to think of them more as list generators than providers of a broad spectrum of strategic data management to direct mail execution. Lots of stuff, huh?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. The key to ensuring ROI is to make sure the platform is easy to use and scale and is suited to your organization’s goals. Product overview.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118