ViewPoint

JULY 12, 2012

Today's guest is Ann Handley, Chief Content Officer at MarketingProfs and co-author of Content Rules. Her focus is on the conceptualization, development, and management of content for both B2B and consumer publications, particularly for the Web. 2012 Challenge: How to Tell Stories, Create Compelling Content and Drive Interest.

Marketing & Strategy 120

Marketing & Strategy Broadcasting Mobile Advertising Inbound Marketing 120

ViewPoint

MARCH 19, 2015

A sales, marketing and customer experience expert, Ginger shares her perspective on current and future marketing trends. 6) Beacons: Beacons are a way for marketers to engage loyal customers in creative ways and reward them for location-based actions. Watch the full interview here on PowerViews LIVE: Marketing Strategy PowerViews'

Television marketing 120

Television marketing Paid Search Agency Mobile Advertising Work Management 120

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

ViewPoint

DECEMBER 20, 2011

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. Customer acquisition. B2B marketing and sales strategies and tactics. Social media strategies and ROI. Demand creation.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

ViewPoint

MARCH 2, 2011

Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. Follow customers into social spaces. This is how to generate customer inquiries using social media.

Sales Management 120

Sales Management Social Media Work Management Process 120

ViewPoint

JULY 19, 2012

Brian is Executive Director of Revenue Optimization at MECLABS where he leads business units that include Applied Research, Strategy Group, Conversion Group, Leads Group, Agency Group, Technology Group and Training Group. My guest today is Brian Carroll. Brian is also CEO of InTouch and author of Lead Generation for the Complex Sale.

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Ranking Lead Scoring 120

ViewPoint

MAY 2, 2012

With content being red hot this year, Paul hears a lot from marketers that they don’t have enough content, and he adds that the point of that post is, “You probably have a lot more content than you realize.” Your photos from your annual customer meeting can be slides on Flickr.”

Social Media 120

Social Media BtoB Media Inbound Marketing 120