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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Your customers’ words are more powerful than your own. Generate webinar registrations.

ROI 100
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Oracle’s Updated Social Media Policy

Paul Gillin

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki. Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. The Oracle Social Media Participation Policy applies to. com , forums. Twitter, social networking sites).

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Oracle’s Social Media Policy

Paul Gillin

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle . Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Protecting the confidential information of our employees, customers, partners, and suppliers is also important. REQUIREMENTS.

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How to Identify Content Topics That Hit Home With Your Readers

Hubspot

When you're writing content as frequently as most inbound marketers do, you're bound to stumble over a few duds. You know, where the topics you're publishing just don't seem to be hitting the mark with your audience. Create a forum for them to send blogging and content ideas to you based on feedback from their customer interactions.

Content 28
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How to engage your audience with a content hub

Scoop.it

To gain this control, you need to get intentional about the content you publish and curate. This includes both the content you publish to external audiences (your partners, leads, customers, and more), but also your employees. Make content hubs the backbone of your content system. Infographics.