Hubspot

FEBRUARY 23, 2018

"Hold on, let me just confirm the solution for you," the service rep responds as she scrambles to look up the answer to a customer's question. What's not okay is when this becomes a pattern -- customer success employees seeming puzzled by the same problems or questions every time their clients bring them up.

Top of Funnel 74

Top of Funnel Work Management Marketing Management Paid Search Agency 74

ClearVoice

NOVEMBER 18, 2019

An editorial style guide is an essential go-to source for your organization’s content and writing, and includes your standards for grammar, punctuation, word usage, sourcing, voice, tone, and even directives to support your organization’s core values. Remember that freelancers are not full-time employees. So use it wisely. .

Wiki 45

Wiki Guidelines Work Management Cost Per Click 45

Convince & Convert

MAY 31, 2012

Your use of social really becomes more of a content marketing play than a social marketing play. We’ve said this on the podcast in the past, that content is fire and social media is gasoline. Ike : Link to the Social Pros Wiki at the end. I feel like that’s particularly true in a B2B context. Jay : Yes, exactly.

Work Management 113

Work Management Marketing Management Social Media Paid Search Agency 113

Buzz Marketing for Technology

JUNE 27, 2008

It will be published later this year as a chapter in a compendium book on emerging trends in KM. Many training departments saw it as the content side of training, and wondered why it didnt report to them. Most knowledge workers have figured out how to get the content they need to do their jobs well, without any help from KM.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Hubspot

SEPTEMBER 21, 2012

Creating content is a pain in the puppy. That's coming from someone whose entire job is to create content. If you identify with that overburdened inbound marketer description and are constantly frustrated at your inability to create as much content as you'd like, this is the post for you. Guess where that content came from?

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28

Convince & Convert

SEPTEMBER 15, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Convince & Convert

DECEMBER 30, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167