The 4Ps of Marketing Amid COVID-19: Strategy Reassessment and Adjustment
Launch Marketing
MAY 13, 2020
This post was originally published on MarketingProfs. The situation calls to mind Atul Gawande’s The Checklist Manifesto, which describes how, from operating rooms to aircraft cockpits, organizations use checklists for mitigating and managing complicated conditions. First, though, let’s agree on a common definition.
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