The Growing Importance of Social Media in B2B Marketing
Top Rank Marketing
JANUARY 31, 2024
The state of B2B social media marketing 2023 saw a 20% increase in social media marketing investment by B2B marketers. And even as paid content distribution decreased overall (a drop of 14% from 2022 to 2023), the vast majority (85%) of those dollars went toward paid social media.
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