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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while.

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The ultimate guide to contextual targeting in digital advertising

illumin

By analyzing the content of the page, contextual targeting identifies relevant keywords, topics, or themes to match with appropriate ads. The importance of contextual targeting lies in its ability to provide relevant content to users and increase the effectiveness of advertising campaigns. What is contextual targeting?

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Mastering the art and science of creative analytics

Martech

Traditional strategies for ad campaign optimization are fast becoming obsolete in an AI-driven, privacy-first landscape. The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

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Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

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Brand awareness: A marketer’s guide

Liveintent

B2C marketers also say brand awareness is the top goal that content marketing helps them achieve. You go back to your media plan and diversify. With email addresses at your fingertips, you can improve identity and addressability, and track and target your customers in privacy-safe ways. So, where do you go from there?

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Here Are All the Changes Facebook Has Made Since the Cambridge Analytica Scandal

RebelMouse

While these privacy changes may temporarily upset your user experience, they're designed to protect your information so it's (hopefully) never compromised again. In the long term, expect more changes like this to be rolled out by Facebook and other social platforms. The best thing you can do in the meantime is take proactive steps to.