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E-A-T vs. YMYL: What You Need To Know for SEO and Content Marketing

Marketing Insider Group

SEO is something content marketers have to tweak and refine continuously. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. However, this is not the case for YMYL content.

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6 Things AI Still Can’t Do in the Workplace 

DAGMAR Marketing

With this in mind, when it comes to persuasive copy, would you leave it up to AI alone to develop winning content that can make or break your results? Below are the essential components all great content should entail: Ethos focuses on appealing to your audience’s character and ethics.

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Goodbye Hallucinations, Hello AI Research: Advanced Tactics for Content Teams

Animalz blog

Our in-house innovation lead, Tim Metz, explores new ideas and technologies for our customers and content. In this article, he shows how content teams can use AI tools in their research process. Go From Stalled to Started: AI as Your Research Ignition Many content marketers say AI helps with “blank page syndrome.”

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Top Learnings Around Lead Generation from INBOUND 2020

SmartBug Media

In this session, John Lawson, CEO at ColderICE Media, highlighted the correlation between waitresses leaving a mint at the table and the tip left afterward. Create relevant content. Curate content. Identify the best source and give them the content, reciprocity will work. When was the last time someone lent you a hand?

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10 Most Effective Sales Productivity Tools for 2020: National Salesperson Day Special

Martech Advisor

Revenue Attribution Metrics TM is LevelJump’s biggest USP, correlating your rep’s activities with business KPIs. Qorus is a sales team collaboration software that helps access the content required to close a deal. Seismic is a powerful content and process automation solution for sales teams and channel operators.

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

Being recognized for a job well done historically correlates with employee happiness. It was the 2016 winner of the "Marketing Campaign of the Year SME" category. 7) Content Marketing Awards. It was the 2016 winner of the "Most Innovative Content Distribution Strategy" category. 9) Digiday Content Marketing Awards.

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28 (of the) Best SEO Guides, Resources and Infographics of 2013

Webbiquity

Matt Peters breaks down the latest study into high-correlation factors for website rank. quality of sites linking to the domain, anchor text distribution) or page-level keyword usage (content quality, relevance, meta tags, etc.). ” 2013 Search Engine Ranking Factors by Moz. The 10 New Rules for SEO by Business2Community.

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