The Point

JUNE 18, 2013

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. The same principles apply to Content Selling.

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

Content Standard

MAY 14, 2015

” Today, marketing management systems (Marketing Automation and CRM) can help predict future sales performance and business growth. The systems can be bridged; thus, we are allowed to connect marketing metrics and sales activity. There could be any number of interactions with marketing content in between.

ROI 40

ROI Content Marketing Work Management Salesforce.com 40

xiQ

APRIL 12, 2016

When a four person team slogging in their garage two years ago slogs their way into an organization that gets featured on a chart like the one above – Inside Sales Landscape by VentureBeat, it is a heady feeling. xiQ just achieved another milestone! in December 2015, we have hit several milestones.

Enterprise Management 62

Enterprise Management Work Management Marketing Management Curation 62

ANNUITAS

MARCH 18, 2014

All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

xiQ

APRIL 12, 2016

When a four person team slogging in their garage two years ago slogs their way into an organization that gets featured on a chart like the one above – Inside Sales Landscape by VentureBeat, it is a heady feeling. xiQ just achieved another milestone! in December 2015, we have hit several milestones.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Curation 48

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

And then do an audit — a deep audit of how your campaigns work when a person first interacts with them. . This is tough because relevancy is often in the eye of the beholder, but behavioral tracking in marketing automation tools can help. Brian started the session with a discussion about how marketing technology has changed.

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

The ROI Guy

NOVEMBER 17, 2011

Building on demand for its Fight Frugalnomics movement, an initiative to arm sales and marketing with value-focused sales and marketing tools , Alinean added several new customers including NetSuite, IGT, Falconstor, Palo Alto Software, Xirrus and Lifesize. Accomplishments by Alinean this past quarter includes: The Inc.

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Scoring 40

ViewPoint

AUGUST 30, 2012

Click to start video at this point — Asked about what has or hasn’t surprised him in marketing and sales this year, Craig says he’s seen some great developments. He helped build Salesforce.com with an outbound marketing perspective into the mid-market. It’s really personal—that question for me.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Kapost

JANUARY 6, 2017

While, I’m the wrong guy to coach you into good eating and exercising habits, but I am former database consultant, a former head of marketing ops, and currently head of product at a new startup. I’m perfectly qualified to be your personal customer data trainer! Is person logging into your tool from a named account?

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95

Customer Experience Matrix

MARCH 25, 2012

What puzzled me was the advantage of this over anyone else’s HTML content, including the content that could be generated using standard tools within most marketing automation systems. Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. True enough.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120

The ROI Guy

OCTOBER 21, 2011

Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.

Marketing Automation Services 40

Marketing Automation Services Interactive Marketing Marketing Automation CRM 40

Kapost

OCTOBER 21, 2016

Now, most marketing organizations do the majority of work internally rather than through agencies across specialized teams (social, demand gen, etc.). Tools : 10 years ago, we were just beginning to experiment with email marketing tools. Channels : Again, in the recent past, marketing focused on the sales channel, ads, and events.

Resource Management 48

Resource Management Work Management Paid Search Agency Marketing Management 48

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Convince & Convert

JUNE 10, 2012

Do you think Salesforce.com and Oracle spent more than 1.5 But, the companion to true social CRM may be social marketing automation , as predicted by Jeremiah Owyang in a recent article on TechCrunch.

CRM 127

CRM Top of Funnel Enterprise Management Work Management 127

Directive Agency

MARCH 7, 2019

She is an expert in infographic marketing and is well versed in lead generation, SEO and content marketing. Nadya has been featured in Entrepreneur, The Huffington Post, The Next Web, Forbes, MarketingProfs, Social Media Examiner and more for her notable success in the marketing field. Laura Goldstein.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Convince & Convert

OCTOBER 22, 2013

How can you manage risk in your content marketing? Imagine a campaign that delivered content across your browser, television, and Google Glass. The best big content projects go way beyond the form and achieve something that is really hard, which is storytelling. How can you manage risk in your content marketing?

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

Webbiquity

MAY 2, 2017

Use the tool provided by KnowEm which will give you a percentage rating and you’ll find out how well optimized your content is.” Content Marketing Management Tools. Sample review: “(BrightEdge) offers a complete platform for content ROI with the latest SEO technology. 5: The 23 Best Content Ideation Tools. #6:

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Webbiquity

FEBRUARY 28, 2017

The personal productivity apps here can help. These tools, divided into four categories—time-tracking, online timers, personal organization and scheduling, and task automation tools—may help you get a bit more done with a bit less time and effort. Personal Organization and Scheduling Apps. Google Review Count: 170.

Marketing Automation Services 100

Marketing Automation Services Personalization Tools Product 100

Webbiquity

SEPTEMBER 10, 2012

as well as serving on the Board of Directors at Person-to-Person, Inc. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. She gains valuable insight about your audience through Search Engine Marketing (SEM) and social media marketing. Colette Cote. ColetteCote.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

as well as serving on the Board of Directors at Person-to-Person, Inc. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. She gains valuable insight about your audience through Search Engine Marketing (SEM) and social media marketing. Colette Cote. ColetteCote.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

MAY 9, 2017

The eight tools here deliver a range of functionality such as email automation, automatic email and call logging, workflow scheduling, lead qualification, sales enablement, and personalized direct mail. Integrates with Salesforce.com, VoIP and marketing automation systems. Integrates with Salesforce.com.

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Work Management Marketing Management 214

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

How Content Travels and Works in Social: Stories and People - Social Marketing Forum , November 28, 2010 Content is a key element in all forms of marketing: without good and relevant content there are no emails, there is no sharing and your site or blog doesn’t rank in search engines. Ready to get started?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

MAY 3, 2010

Unfortunately, we all don’t have the time and money to spend traveling to conferences to see them in-person. Five Reasons Social Media Marketing Comes Last - Junta 42 , April 13, 2010 My friend Shama Kabani’s book, The Zen of Social Media Marketing , officially comes out this week. I disagree. But Facebook?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40