Content Standard

MAY 14, 2015

Proper attribution requires the ability to capture and retain these details each time a new person becomes known to sales or marketing. There could be any number of interactions with marketing content in between. Create campaigns and report on interesting moments. When was that lead created?

ROI 40

ROI Content Marketing Work Management Salesforce.com 40

The Point

OCTOBER 20, 2011

There’s a lot to like about the email below received last week from Radian6 , makers of social media monitoring tools (and recently acquired by Salesforce.com.) This is content marketing, pure and simple. In the second paragraph, the use of first person (“We dive into five high level areas …”) is jarring and unnecessary.

Email Campaigns 100

Email Campaigns Salesforce.com Campaigns Demand Generation 100

The Point

DECEMBER 6, 2010

Salesforce.com Webinar Invitation Gets It Right. Getting the Most from Salesforce.com: A Conversation with David Taber. Would that person be motivated to read more? Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns. 7 Mistakes To Avoid In Your Next Webinar Invitation.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

xiQ

APRIL 12, 2016

When a four person team slogging in their garage two years ago slogs their way into an organization that gets featured on a chart like the one above – Inside Sales Landscape by VentureBeat, it is a heady feeling. xiQ just achieved another milestone! in December 2015, we have hit several milestones.

Enterprise Management 62

Enterprise Management Work Management Marketing Management Curation 62

Customer Experience Matrix

FEBRUARY 21, 2014

That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. It later extended to returning visitor attributes in real time so companies could pre-fill forms and personalize Web pages to match visitor interests.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Only B2B

JANUARY 24, 2018

20 Content Syndication Tools To Exponentially Increase Domain Authority. Want to kick off the competition in content marketing? In search of new methods of sharing your content? Here are all your answers, 20 content syndication tools to exponentially increase domain authority: Outbrain.

Digg 89

Digg Enterprise Management CAN-SPAM Paid Search Agency 89

xiQ

APRIL 12, 2016

When a four person team slogging in their garage two years ago slogs their way into an organization that gets featured on a chart like the one above – Inside Sales Landscape by VentureBeat, it is a heady feeling. xiQ just achieved another milestone! in December 2015, we have hit several milestones.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Curation 48

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Being able to send and receive email to someone in your database and gauge the interest of that person in the content you send them is essential.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

markempa

DECEMBER 12, 2016

To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. How Empathy Will Grow Your Sales and Marketing Pipeline. And this personal connection comes down to one idea — empathy.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

accelerate agency

SEPTEMBER 21, 2021

10/100) Reduce customer churn with content marketing that’s closely aligned with your audience’s needs – contact accelerate agency today. Average Revenue Per User (ARPU/ARPA) For subscription-based companies, LTV is based on ARPU and the company’s churn rate over a set time.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

Reduce customer churn with content marketing that’s closely aligned with your audience’s needs – contact accelerate agency today. . Established companies like Salesforce.com have multiples that are more in the region of 5 x CAC. . Personalize and collect user information beforehand.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

10/100) Reduce customer churn with content marketing that’s closely aligned with your audience’s needs – contact accelerate agency today. Average Revenue Per User (ARPU/ARPA) For subscription-based companies, LTV is based on ARPU and the company’s churn rate over a set time.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

ANNUITAS

MARCH 18, 2014

All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

ViewPoint

AUGUST 30, 2012

Click to start video at this point — Asked about what has or hasn’t surprised him in marketing and sales this year, Craig says he’s seen some great developments. He helped build Salesforce.com with an outbound marketing perspective into the mid-market. It’s really personal—that question for me.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

The ROI Guy

NOVEMBER 17, 2011

As the demand for value-based sales and marketing tools grows, Alinean continues to expand its significant customer and partner base, proving to be the preferred value-based interactive content marketing and diagnostic sales tool provider. Accomplishments by Alinean this past quarter includes: The Inc.

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Scoring 40

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. Ideally, she or he has demonstrate this by building a strong personal presence online via a personal blog, Twitter account, etc.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

And then do an audit — a deep audit of how your campaigns work when a person first interacts with them. . Wednesday kicked off with a session from Marketo’s Robin Bordoli, VP of Partner Ecosystems and Strategy Alliances, and LUMA Partners’ Brian Anderson, discussing the complex marketing technology landscape. Salesforce.com'

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

One email marketing manager (strategist/content writer). One demand generation manager (lifecycle strategy/content/campaigns). A content manager is responsible for creating smart, compelling content that supports both strategic and tactical marketing and sales initiatives. What Does Each Role Do?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

One Email Marketing Manager (Strategist/Content Writer). One Demand Generation Manager (Lifecycle Strategy/Content/Campaigns). A content manager is responsible for creating smart, compelling content that supports both strategic and tactical marketing and sales initiatives. What Does Each Role Do?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Vidyard

DECEMBER 12, 2013

Editor’s note: This post originally appeared as contributed content on Salesforce.com. While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

Hubspot

MARCH 23, 2015

He has a very personal voice and his tips are very adaptable and easy for entrepreneurs to follow. The QuickSprout blog is a power pool of exemplary content on social media, digital marketing, and content marketing from a man who helps companies like Amazon, NBC, GM, HP, and Viacom grow their revenue.

Startups 28

Startups Word of Mouth Work Management Marketing Management 28

Adobe Experience Cloud Blog

SEPTEMBER 20, 2012

Marketo’s Thursday session shares more than just best practices as Jon Miller, VP of Marketing Content and Strategy at Marketo, and Brian Clark, CEO of Copyblogger Media share how both companies have become pioneers in 2 very hot topics–content marketing and social media. Content is more subtle and cost effective.

Marketo 48

Marketo Peer-to-peer Social Marketing Paid Search Agency 48

Kapost

JANUARY 6, 2017

While, I’m the wrong guy to coach you into good eating and exercising habits, but I am former database consultant, a former head of marketing ops, and currently head of product at a new startup. I’m perfectly qualified to be your personal customer data trainer! Is person logging into your tool from a named account?

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95

Biznology

JULY 28, 2015

Gerris Corp , the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff. At least, right now, it’s a one man band.

Research 80

Research Process Long Tail Marketing Blogger 80

Customer Experience Matrix

MARCH 25, 2012

What puzzled me was the advantage of this over anyone else’s HTML content, including the content that could be generated using standard tools within most marketing automation systems. Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. Here’s the story. True enough.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Directive Agency

MARCH 7, 2019

She is an expert in infographic marketing and is well versed in lead generation, SEO and content marketing. Nadya has been featured in Entrepreneur, The Huffington Post, The Next Web, Forbes, MarketingProfs, Social Media Examiner and more for her notable success in the marketing field. Olga Andrienko.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Convince & Convert

JUNE 10, 2012

Do you think Salesforce.com and Oracle spent more than 1.5 Last week was a big one for the mid-market alternatives to the Social Big Three, with two huge announcements that ensure that social CRM won’t strictly be a plaything of enterprise corporations.

CRM 127

CRM Top of Funnel Enterprise Management Work Management 127

Convince & Convert

OCTOBER 22, 2013

How can you manage risk in your content marketing? Imagine a campaign that delivered content across your browser, television, and Google Glass. The best big content projects go way beyond the form and achieve something that is really hard, which is storytelling. How can you manage risk in your content marketing?

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

Kapost

OCTOBER 21, 2016

Nearly every department has such an OS: Sales: CRM, sometimes referred to as Sales Force Automation; Salesforce.com is the dominant player, along with Microsoft, Sugar, and Oracle. In the execute stage , we turn our plans to produce initiatives and content into action and output. Distribute.

Resource Management 48

Resource Management Work Management Paid Search Agency Marketing Management 48

Webbiquity

MAY 2, 2017

Use the tool provided by KnowEm which will give you a percentage rating and you’ll find out how well optimized your content is.” Content Marketing Management Tools. Sample review: “(BrightEdge) offers a complete platform for content ROI with the latest SEO technology. 28: The 21 Best Content Curation Tools.

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263

Webbiquity

FEBRUARY 28, 2017

The personal productivity apps here can help. These tools, divided into four categories—time-tracking, online timers, personal organization and scheduling, and task automation tools—may help you get a bit more done with a bit less time and effort. Personal Organization and Scheduling Apps. Showcase reviews: Express Writers.

Marketing Automation Services 100

Marketing Automation Services Personalization Tools Product 100

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

The ROI Guy

OCTOBER 21, 2011

Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.

Marketing Automation Services 40

Marketing Automation Services Interactive Marketing Marketing Automation CRM 40

Webbiquity

MAY 9, 2017

The eight tools here deliver a range of functionality such as email automation, automatic email and call logging, workflow scheduling, lead qualification, sales enablement, and personalized direct mail. Integrates with Salesforce.com, VoIP and marketing automation systems. Integrates with Salesforce.com. Techno FAQ.

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Work Management Marketing Management 214

Webbiquity

SEPTEMBER 10, 2012

as well as serving on the Board of Directors at Person-to-Person, Inc. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. She gains valuable insight about your audience through Search Engine Marketing (SEM) and social media marketing. Colette Cote. ColetteCote.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

as well as serving on the Board of Directors at Person-to-Person, Inc. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. She gains valuable insight about your audience through Search Engine Marketing (SEM) and social media marketing. Colette Cote. ColetteCote.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100