BenchmarkONE

NOVEMBER 14, 2019

Seventy-nine percent of high-performing companies have been using marketing automation for at least three years. Using marketing automation software has numerous benefits for your marketing and sales departments. The real question is, which software out there is right for your particular needs? .

Marketing Automation Services 66

Marketing Automation Services Marketing Management Paid Search Agency Advertising Agencies 66

nDash

JANUARY 13, 2022

There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. For example, in the content and experience category, you’ll find subcategories filled with various tools, including the following examples: Content Marketing: Buzzsumo, Oracle, and nDash.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Launch Marketing

NOVEMBER 22, 2023

Making sense of marketing and engagement data is not easy. Especially when there are no tools available to store and organize this data. Before marketing automation, companies tracked data in various places. These challenges make it impossible to analyze their data to gauge marketing performance.

Lead Ranking 62

Lead Ranking Marketing Automation Services Paid Search Agency Lead Generation 62

Contently

JANUARY 31, 2023

Where can you find AI in marketing technology? MarTech platform providers took a bet that marketers would be some of the earliest and most active adopters of AI in the enterprise. As a result, they have been embedding AI and ML capabilities into marketing technology platforms to enhance features and functionality.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Adobe Experience Cloud Blog

APRIL 20, 2018

The goals of the modern marketer are timeless: create new opportunities to grow sales while keeping your existing customers happy and coming back for more. And content marketing plays a big role in this. Here are three ways that content marketing and marketing automation go hand in hand: 1.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place.

B2B Marketing 113

B2B Marketing Top of Funnel Content Marketing Brand Identity 113

Velocity Partners

JANUARY 28, 2019

This is another post in our Content Performance series, in which we look at what B2B businesses need to make their marketing more effective. Choosing the right marketing automation tool is like picking a needle in a needlestack. So I’ve seen pretty much every platform and side-by-side comparison you’ll find.

Marketing Automation Services 56

Marketing Automation Services Marketing Automation Work Management Tools 56

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. What KPIs are important for content marketing?

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Adobe Experience Cloud Blog

NOVEMBER 8, 2017

My company challenged me to show ROI for our content marketing program. We wanted to dig deeper to truly understand which content was resonating with our leads. If you’re like most marketers today, a marketing automation platform (MAP) or engagement platform is at the heart of your tech stack.

Marketing Automation Services 133

Marketing Automation Services Conversion Content Marketing Work Management 133

SmartBug Media

APRIL 17, 2020

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

Outbrain

SEPTEMBER 4, 2019

From the dishwasher in your kitchen, to automatic monthly payment of your electricity bill, the majority of repetitive tasks are now done with some sort of automation. Why should marketing be any different? What are marketing automation platforms? What is marketing automation primarily used for?

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Stevens & Tate

AUGUST 18, 2020

Because of this very reason, you should consider the value of marketing automation. The Benefits of Using Marketing Automation. Marketing automation refers to a software solution that automatically completes certain tasks based on your instructions. Marketing Automation and Trigger Words.

Marketing Automation Services 59

Marketing Automation Services Lead Ranking Lead Scoring Marketing Automation 59

BenchmarkONE

SEPTEMBER 27, 2018

Ready for the one thing no one tells you about marketing automation? Setting it up is not exactly automated! You’re the lucky one who gets to put the brain-power behind amazing automated workflows that educate your audience, shorten your sales cycle, and ensure none of the opportunities you’re driving falls through the cracks.

Marketing Automation Services 57

Marketing Automation Services Marketing Automation Automation Marketing Management 57

Tomorrow People

MARCH 13, 2018

Because it’s not something separate to other channels any more; it’s the core of any successful content marketing strategy. Share your content marketing findings early. Your content marketing agency can take these results and run with them. We don’t want to go on about delivering a “service”.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

PureB2B

JUNE 13, 2017

As a customer, you’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats. The traditional channels of television, radio, and print media have seen a decline in usage as more users start looking at online platforms as their primary sources of media. Email Marketing Software.

Marketing Automation Services 86

Marketing Automation Services Marketing Automation Work Management Marketing Management 86

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). Results are summarized in the table below.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Launch Marketing

MAY 2, 2018

Fortunately, all of these challenges can be solved with B2B marketing automation tools. These tools give marketers the ability to automate various processes and can empower organizations to make informed data-driven decisions and simplify their marketing efforts. Lead Sourcing and Tracking.

Marketing Automation Services 60

Marketing Automation Services Marketing Automation Lead Scoring Automation 60

Martech

MAY 6, 2022

Ceros, the interactive content platform, has announced new integrations that will enable direct delivery of its creative content to the sales enablement platforms Highspot and Showpad. Ceros offers a collaborative digital canvas for the creation of interactive and animated content with no coding required.

Marketing Automation Services 68

Marketing Automation Services Landing Pages Marketo Paper 68

Only B2B

MARCH 6, 2024

So, let’s get on: Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success Defining Lead Generation and Lead Qualification Lead Generation: This refers to the initial process of attracting potential customers who might be interested in your products or services.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Adobe Experience Cloud Blog

JUNE 7, 2019

Furthermore, the greatest benefits that business leaders expect to see from digital adoption include saving time and money by automating tasks and reducing the need for human involvement. Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Marketing automation is creating new roles.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Marketing Budget 134

LeadSloth

SEPTEMBER 30, 2010

The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. They realize the marketing automation can only go so far, and that a human interpretation of the lead’s profile and email & web activity will uncover additional insights. Pardot’s Secret.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

PureB2B

JUNE 13, 2017

You’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats as a customer. The traditional channels of television, radio, and print media have seen a decline in usage as more users start looking at online platforms as their primary sources of media. Email Marketing Software.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

TrustRadius Marketing

FEBRUARY 4, 2020

Whether you are interested in purchasing new technology, learning advanced skills for the tools you already use, or getting inspiration to improve your touchpoints with customers on their complex journeys, there are plenty of leaders who want to share their success stories with you. These marketing events are listed in order of date.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

The Effective Marketer

JUNE 1, 2012

With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. But let’s say you got approval and have purchased the marketing automation software of your dreams.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

Adobe Experience Cloud Blog

APRIL 27, 2018

What AI Can Do For Content Marketers. It aids content marketers in discovering keywords, planning blog post topics, optimizing and personalizing content, implementing automation, testing landing pages, scheduling social shares, and reviewing analytics. Producing content is just one part of content marketing.

Marketing AI 134

Marketing AI Marketing Budget Marketing Budget Creation Content Marketing 134

Adobe Experience Cloud Blog

JANUARY 19, 2018

Unfortunately, In the smaller silo of content marketers, the “what do I measure?” Here are six quick KPIs you should measure to prove your content’s value and help dictate your content marketing strategy. These content marketing KPIs are intended to measure awareness and interest. Top of Funnel KPIs.

Top of Funnel 134

Top of Funnel Lead Ranking Marketing Qualified Leads Content Marketing 134

KoMarketing Associates

APRIL 25, 2013

A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. Marketo is considered a leader in the lead management / marketing automation industry. What is Marketing Automation? What is the value and ROI of marketing automation? .

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Services 48

Marketing Automation Services Marketing Management Marketing Automation Software 48

Only B2B

MARCH 13, 2024

Many B2B marketers struggle to connect their content strategy to concrete results. It can be hard to know if your content is generating leads or boosting brand awareness. This guide will equip you with the tools to: Calculate your content syndication ROI. Must Read: How to Measure Content Syndication Success?

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Only B2B

JULY 5, 2023

According to LinkedIn , 92% of B2B marketers include LinkedIn in their digital marketing mix, making it a valuable platform for B2B demand generation. A study by InsideSales.com reveals that 35-50% of sales go to the vendor that responds first, emphasizing the importance of prompt lead follow-up in demand generation efforts.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Biznology

AUGUST 8, 2019

Martin: Twenty years ago, we would buy databases from trade publications and data vendors, and use them to cold call, trying to reach senior executives. Sellers—even smaller brands—are using marketing automation like InfusionSoft, Marketo and a local provider called Doppler emBlue to conduct event-triggered campaigns.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Televerde

NOVEMBER 12, 2019

It’s hard to believe that marketing automation has been around for 15 years. What started as a way to automate simple email deployment at scale has evolved into modern-day marketing automation; incorporating email, website browsing information, lead scoring, and analytics to link marketing efforts to revenue.

Marketing Automation Services 40

Marketing Automation Services Marketing Prospects Marketing Automation Ideal Customer Profiles 40

PathFactory

JULY 8, 2021

PathFactory kicked off July with eight new awards from G2, the peer-to-peer user review site focused exclusively on business software. PathFactory helps marketers deliver relevant content experiences at scale, while tapping into a wealth of engagement data through AI-powered content intelligence.

Peer-to-peer 105

Peer-to-peer Marketing Automation Services Work Management Marketing Management 105

Vidyard

JULY 2, 2015

If video is not already a part of your digital marketing strategy, now’s the time to jump on board and grab ahold of some of that 2%. As a content marketer, there’s nothing more important to me than producing quality content that is engaging and inspiring and overall supports my marketing team’s demand generation efforts.

Marketing Automation Services 51

Marketing Automation Services Marketing Automation Automation Video Marketing 51

Martech

NOVEMBER 3, 2022

Here are six tactics marketers can use with first-party and zero-party data to keep marketing automation programs working. Dig deeper: Marketers should care about consumer privacy. Dig deeper: Why we care about email marketing. Gated content. First-party vs. third-party data. at The MarTech Conference.

Tactics 110

Tactics Marketing Automation Services Paid Search Agency Work Management 110

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. Think you have enough content?

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Convince & Convert

AUGUST 27, 2015

Content Before Product. Jon Miller was one of the founders of Marketo, a successful marketing automation software company along the same lines as Infusionsoft, Eloqua, and Hubspot. Jon’s latest adventure is Engagio, a new marketing software designed specifically around account-based marketing.

Top of Funnel 137

Top of Funnel Personalization Content Marketing Eloqua 137