Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. You may have noticed that we’re talking about more than a marketing tactic.

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Ahrefs

AUGUST 28, 2023

To answer this question, we’ve put our Content Explorer to work. These seven examples came from filtering over 6.2B We will also share our short analysis of why these examples … Read more › live pages in English by organic traffic and referring domains.

Examples 118

Examples Content Marketing Domain Content 118

Content Marketing Institute

JANUARY 10, 2023

When someone asks you to define content marketing, forgo the official definition in favor of these explanatory examples. They’re tailored to the inquisitor whether that be a partner, teen, senior, business associate, or social guest. Continue reading →

Examples 106

Examples Content Marketing Advertising Agencies Content 106

Marketing Insider Group

OCTOBER 10, 2017

The marketers that know where their brand story began, where it is right now and how they want it to be perceived six months from now, and six years down the road, are the ones capable of drafting a roadmap that will actually take them to where […].

Marketing & Strategy 270

Marketing & Strategy Marketing Strategy Examples B2B Marketing 270

Marketing Insider Group

AUGUST 15, 2017

Content marketing at its best will draw you in without you even realizing what hit you. Nowhere is the power of good content more apparent than in the unsexiest of industries – finance. When marketers can […]. It’s not overly challenging to make fashion brands or vacation destinations appealing. But tax accounting?

Examples 265

Examples Content Marketing Content Marketing 265

Marketing Insider Group

FEBRUARY 14, 2023

Let’s dive into some of the best psychological hacks to get people to open your message, as well as 72 examples to get you inspired. Here are some real-life examples: Start Creating Content That Converts | Exclusive Offer (Marketing Insider Group) Clock’s ticking 50% OFF 500+ items (Urban Outfitters) Welcome Gift!

Creativity 325

Creativity Examples Marketing Budget Urgency Marketing 325

Marketing Insider Group

APRIL 17, 2023

The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower. And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. No problem.

Paid Search Agency 337

Paid Search Agency Content Marketing Lead Ranking Lead Scoring 337

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

Contently

OCTOBER 11, 2019

This changing tide is why many healthcare and pharmaceutical companies are rethinking their content strategies. In 2019, 81 percent of companies are aiming for better brand awareness, per Content Marketing Institute. Think of this list as medicine for marketers searching for inspiration. Mayo Clinic | Sharing.

Creativity 134

Creativity Examples Content Marketing Planning 134

Content Marketing Institute

FEBRUARY 5, 2021

Continue reading → The post 3 Brands Crank Up the Volume [Content Marketing Examples] appeared first on Content Marketing Institute. A new TikTok video celebrates the #SeaShanty trend, Mastercard amps up its sonic brand identity, and a video book review tells a charmingly experimental tale.

Examples 140

Examples Content Marketing Brand Identity Branding 140

SEMrush

MAY 30, 2021

We‘ve rounded up 26 inspiring content marketing examples and analyzed what makes each of these so great. Learn from those who have got it right in 201.

Examples 144

Examples Content Marketing Content Marketing 144

Ahrefs

DECEMBER 14, 2022

Depending on their goals, resources, target audience, and so on, different companies do content marketing differently. In this post, we’ll share seven inspiring B2B content marketing examples, why they’ve done well, and how you can replicate their success. Shopify is … Read more ›

Examples 95

Examples B2B Marketing Content Marketing B2B 95

DivvyHQ

JUNE 23, 2020

In B2B content marketing, your content arsenal should be filled with many different types of content. Interactive eBooks, in particular, can be very valuable for attracting an audience and nurturing leads, so here are 8 amazing examples to get you inspired.

Interactive Marketing 143

Interactive Marketing Examples B2B Marketing Content Marketing 143

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance.

Marketing Analytics Tools 344

Marketing Analytics Tools Content Marketing Work Management Marketing Management 344

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. If you’re publishing content, you probably already are, but maybe not optimally.

Content Marketing 345

Content Marketing Lead Ranking Lead Scoring Content 345

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites. This isn’t just a blip on the radar.

Social Media 254

Social Media Social Marketing Media Content Marketing 254

Content Marketing Institute

MARCH 12, 2021

Involve your at-home co-workers, viewers, and customers in your content creation and delivery to up the fun factor for everyone. These brand examples show how it’s done. Continue reading → The post 3 Playful Content Marketing Examples Show Brands Getting Their Game On appeared first on Content Marketing Institute.

Examples 137

Examples Content Marketing Brand Identity Branding 137

Content Marketing Institute

MARCH 26, 2021

Plus, Twitter Marketing pits brand against brand – and marketers learn how shipping containers can predict business health. Continue reading → The post 3 Happy Little Content Marketing Examples (Feat. Bob Ross) appeared first on Content Marketing Institute.

Examples 120

Examples Content Marketing Content Twitter 120

ClearVoice

DECEMBER 2, 2021

Perhaps the most egregious example of marketers throwing around a word so much that it has lost its true definition is found in the use of the term “content marketing.” ” Yes, that’s right, our beloved content marketing — the holy grail of marketing terms.

Examples 115

Examples Content Marketing Paid Search Agency Content 115

Roketto

JULY 16, 2020

Content marketing has fast become a staple of the B2B marketing world, especially among those who believe in an inbound approach for growing and scaling their company. And it’s not hard to see why.

B2B Marketing 156

B2B Marketing Content Marketing Examples B2B 156

Marketing Insider Group

JANUARY 5, 2021

If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. TripAdvisor is a company that has built its brand around user-generated content. So what can you do to ensure that your content marketing strategy is optimized to maximize consumer trust?

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Content Marketing Institute

MARCH 16, 2021

Cybersecurity … Continue reading → The post Livestreaming Tips Every Content Marketer Needs to Hear From Expert Hosts [Examples] appeared first on Content Marketing Institute. As I sat down to write this article, I found myself struggling to resist the siren of six livestream notifications.

Examples 139

Examples Tips Content Marketing Content 139

Content Marketing Institute

OCTOBER 15, 2021

These examples are all about the unexpected. Ronald McDonald House sponsors content that has nothing to do with itself. And NEA Member Benefits turns ‘boring’ content into a hoot. A writer creates a sticky wicket for finding other creatives. See our hot takes.

Examples 118

Examples Content Marketing Content Creativity 118

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. 5 Actionable Content Marketing Lessons for SaaS.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

Content Marketing Institute

MARCH 30, 2020

Learn how six brands, from a surfboard business and a stock photo company to a major consumer brand and a health care practice, delivered content that worked for them and their audience. Continue reading → The post 6 Brands Share Real Content Marketing Examples That Convert appeared first on Content Marketing Institute.

Examples 128

Examples Content Marketing Brand Identity Branding 128

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. Recent artificial intelligence (AI) developments have flooded the internet with a tsunami of new content — its calibre is questionable. What is Content Marketing?

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

Marketing Insider Group

JUNE 14, 2021

Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. How to Build a Successful Video Content Marketing Strategy to Grow Your Audience. After you publish and optimize your video content, promote it to increase visibility.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Content Marketing Institute

MARCH 22, 2022

Ease your creative struggles and sharpen your tactical execution by learning from these winning content marketing brands. Continue reading →

Content Marketing 121

Content Marketing Examples Best Practices Content 121

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. Your first play should be a content marketing strategy. Image: SEMRush.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Content marketing has a consistently higher ROI than advertising.

Advertising Agencies 336

Advertising Agencies Advertisements Advertising Paid Search Agency 336

Content Marketing Institute

FEBRUARY 26, 2021

The best content experiences put audiences front and center – and even at the controls. Get the inside scoop on three out-of-this-world examples that let audiences star in, design, or direct the action.

Examples 111

Examples Content Marketing Content Paid Search Agency 111

Content Marketing Institute

FEBRUARY 19, 2021

The Super Bowl may be over, but the content marketing lessons learned there play on. This week we’re celebrating examples that show brands are finally catching on to what content marketing is (and isn’t) all about.

Examples 122

Examples Content Marketing Content Paid Search Agency 122

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Optinmonster

MARCH 11, 2024

What Is Gamification in Marketing? Key Components of Gamification Marketing The Benefits of Gamification Marketing Why Gamification Marketing Is Effective? Gamification Marketing Examples Gamification Marketing With OptinMonster What Is Gamification in Marketing?

Examples 98

Examples Planning Paid Search Agency Interactive Marketing 98

Scoop.it

APRIL 11, 2024

Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. For example, participants can engage a brand representative in real-time Q&A sessions and give opinions that shape product branding. It’s a big part of why they have a strong online community of 500,000 marketers.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

ClearVoice

MARCH 6, 2019

Your success as a freelancer or as a content marketer depends in many ways on your ability to stay informed about the most current content marketing trends and examples. Combinations report: The combinations report allows marketers to better understand how different combinations of creative content perform.

Trends 109

Trends Examples Content Marketing Verticals 109

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155