Biznology

OCTOBER 23, 2018

One of the best things about video interviews is because you can extend your publication’s reach from just the world of Google textual search to the second most important search engine on planet earth (sorry Bing): YouTube. Like this post? Sign up for our emails here.

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Disintermediation Ad brokers Communities Youtube 126

Outgrow

SEPTEMBER 15, 2022

About our guest: Kate is passionate about assisting brands in driving engagement through digital excellence, content, public relations, and analysis. She has been a content marketing champion since 2006, launching a variety of products and services to drive traffic and audience for brands. And you don’t mean anything.

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Storytelling Top of Funnel Disintermediation Product 52

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. In this blog post, I present a few of the key research metrics and advice. We call this the “Internet fueled buying cycle.&#

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The ROI Guy

DECEMBER 6, 2010

Now, in B2B, we have seen a similar dramatic shift towards prospects taking charge of the buying cycle, using on-line content marketing, resources and tools to drive research, comparisons and purchase decisions. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing?

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The ROI Guy

MAY 19, 2015

These findings directly contradict the other analyst findings that b-to-b sales reps’ roles and importance are declining due to a disintermediation by B2B marketing and digital resources. 2 - Content is King? In a survey of almost 300 firms, 65% of content spending was wasted.

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Disintermediation Planning B to B Marketing Proposals 40

Single Grain

SEPTEMBER 16, 2022

Tech giants such as Google, Facebook and Microsoft are some of the few companies currently making an enormous profit from user data. Since most of the currently used services were dominated by behemoths such as Google, Facebook, Microsoft and Amazon, it raised some complaints. Therefore, when a user searches for an answer, web 3.0

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Marketing AI Web 2.0 Paid Content Peer-to-peer 29

B2B Marketing Zone Posts

OCTOBER 5, 2010

How Do You Make Time For All This Content? Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. What Would Google Do? Google shall find – even before you seek. Want to talk?

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