RebelMouse

APRIL 18, 2018

While discovery of OTT content can be a challenge for publishers, it yields loyal viewership with the right kind of content. BuzzFeed's content series "Worth It" nets millions of views with every episode: Facebook Watch — the platform's first true television competitor — continues to. book new shows.

Video Marketing 46

Video Marketing Marketing & Strategy Industry CMS Television marketing 46

Content Standard

APRIL 8, 2015

times per week , it’s clear social media has proved a viable avenue to offer shareable content that offers just as much, if not more, value than the traditional broadcast programming we consume in our living rooms. Curated Viewing Experiences. Stay attuned to the latest trends by signing up for the Content Standard Newsletter.

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Digital Marketing World Forum

AUGUST 28, 2019

Rachel King is the CEO of EditMate , a video curation software and service built for marketers. Prior to founding EditMate in 2016, she spent her career in the video production industry working as Producer and Editor, creating content for global brands, agencies, and television shows. Hint: EditMate ).

Work Management 15

Work Management Marketing Management Advertising Agencies Curation 15

Marketing Insider Group

SEPTEMBER 3, 2014

As a content marketer , I am always looking for brands creating content I wish I created , the best video content , and general business and marketing inspiration. But I’m also continuously asked for sites I think are doing an amazing job of executing a branded content experience. Adobe CMO.com.

Examples 100

Examples Content Marketing Brand Identity Branding 100

KoMarketing Associates

JUNE 9, 2015

Whether you love Piper Chapman or love to hate her (I guess I fall somewhere in between), you can’t argue with the facts: there’s a pretty sweet content marketing strategy behind OITNB – and I’m going to teach you how you can copy it to make your content strategy even stronger. Read more about diversifying content: Face It!

Marketing & Strategy 120

Marketing & Strategy Storytelling Content Television marketing 120

Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. We’ll share insight from all the finalists in this blog before the winner is announced in September at Content Marketing World. Enterprise content marketing is an exercise in collaboration. CarlaJohnson Click To Tweet.

Storytelling 55

Storytelling Advertising Agencies Broadcasting Distribution 55

Marketing Insider Group

MARCH 31, 2014

This is a huge question on the minds of many marketing leaders and practitioners alike. Why Content Marketing? The reason brands have begun to think and act like is publishers is reflected in the growing cost and increasing opt out rates for many types of marketing. Is Content Marketing Just A Buzzword?

Brand Identity 100

Brand Identity Branding B2B Thought Leadership Custom Publishing 100

Contently

MAY 25, 2016

Shortly after, the excitement over mobile storytelling spread to communities in the U.S. Then it carved a path in content marketing, capitalizing on its audience of 40 million. A few weeks ago, Wattpad introduced Wattpad Studios , a program that lets brands use the platform as a content hub. The business of storytelling.

Paid Search Agency 112

Paid Search Agency Storytelling Advertising Agencies Mobile Marketing 112

Outgrow

JULY 15, 2021

Or that millennials prefer YouTube two to one over traditional television? Given such staggering facts, it’s no surprise that a lot of marketers are turning to YouTube to explore new opportunities. Want to learn their YouTube marketing tricks? In marketing, in business, in life.” Nope, not done yet. We bet you do.

Youtube 98

Youtube Advertising Channels Marketing AI Work Management 98

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Vision6

JANUARY 11, 2023

Email marketing is one of the most effective methods of connecting with your audience. In fact, according to the Content Marketing Institute, 87% of B2B marketers use email as an organic content distribution vehicle. Grammarly embrace visualised information in this email newsletter example below.

Newsletter 98

Newsletter Case Studies User-Generated Content Paid Search Agency 98

DivvyHQ

OCTOBER 30, 2017

And every single person on the planet can connect with comedic storytelling on some level. In our recent content marketing research, nearly 40% of respondents reported that, “coming up with creative ideas” was a top content planning challenge, whereas 64% reported “coming up with a comprehensive strategy” is a top barrier.

Planning 74

Planning Video Marketing Content Paid Search Agency 74

Single Grain

FEBRUARY 10, 2020

Wondered if CTA and CTR were out-of-state television networks? Like any other discipline, content marketing has its own lingo that may not always make immediate sense to newbies. Typically, a major goal behind content marketing is improving your site’s rankings on the search engines, especially Google.

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130

Scoop.it

FEBRUARY 11, 2021

You come across various advertisements (in newspapers, magazines, online, radio, television, catalogs, direct mails, on-the-go, etc.) Visual content plays a crucial role in impacting the psychology of humans in a certain way. You can add a light touch of humor to your marketing campaigns without being too salesy by adding memes.

Campaigns 99

Campaigns Paid Search Agency Content Ad Exchange 99

Content Marketing Institute

DECEMBER 21, 2017

Starbucks’ #Upstanders is its 1st original content series w/ multiplatform distribution. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. HANDPICKED RELATED CONTENT: Comedy Pro Reveals How to Bring Funny to Content [Video]. hejhejnatalya Click To Tweet.

Examples 94

Examples Marketing AI B2B Marketing Content Marketing 94