Interview with Mark Schaefer
Onalytica B2B
DECEMBER 11, 2017
In 2010 I wrote business is not about B2B or B2C, it is about P2P — connecting people to people. Tom Webster is VP of research for Edison Research. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU? This is going to have to change. Another theme is the need for a more human approach to marketing.
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