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Interview with Mark Schaefer

Onalytica B2B

In 2010 I wrote business is not about B2B or B2C, it is about P2P — connecting people to people. Tom Webster is VP of research for Edison Research. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU? This is going to have to change. Another theme is the need for a more human approach to marketing.

P2P 164
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Achieving customer experience excellence at seven critical life cycle points

ERDM

In short, now is the time to shift to person-to-person (P2P) marketing. THE FOUR UNIVERSAL TRUTHS OF CUSTOMER EXPERIENCE ERDM Corp conducted over 16,000 hours of in-depth, hour-long research interviews with the customers and prospects of clients such as IBM, Microsoft, QVC and 10X Genomics. This is known as reciprocity of value.

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article thumbnail

Achieving customer experience excellence at seven critical life cycle points

ERDM

In short, now is the time to shift to person-to-person (P2P) marketing. THE FOUR UNIVERSAL TRUTHS OF CUSTOMER EXPERIENCE ERDM Corp conducted over 20,000 hours of in-depth, hour-long research interviews with the customers and prospects of clients such as IBM, Microsoft, QVC and 10X Genomics. This is known as reciprocity of value.

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Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). First-hand, direct customer contact: The best way to learn about a person’s feelings is to talk to them and ask questions. Try a few different companies, do your research, talk with their people.

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). First-hand, direct customer contact: The best way to learn about a person’s feelings is to talk to them and ask questions. Try a few different companies, do your research, talk with their people.

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). First-hand, direct customer contact: The best way to learn about a person’s feelings is to talk to them and ask questions. Try a few different companies, do your research, talk with their people.

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). First-hand, direct customer contact: The best way to learn about a person’s feelings is to talk to them and ask questions. Try a few different companies, do your research, talk with their people.

P2P 40