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Sales Engine
JULY 13, 2016
As a marketer, you’re no doubt familiar with this ubiquitous image: contacts fall into the top and by some kind of magic become leads, then qualified leads, then sales-ready leads, and eventually, (you hope) closed sales. What kind of information are they looking for and what content will help them make an informed decision about a solution.
Sales Engine
JULY 13, 2016
As a marketer, you’re no doubt familiar with this ubiquitous image: contacts fall into the top and by some kind of magic become leads, then qualified leads, then sales-ready leads, and eventually, (you hope) closed sales. What kind of information are they looking for and what content will help them make an informed decision about a solution.
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Sales Engine
AUGUST 24, 2015
Forrester states that up to 90 percent of the buyer’s journey now happens before someone gets in contact with short-listed companies. Yes, it helps you build credibility. Yes, it helps establish you as a thought leader. You’re going to be well positioned and you may get to help design the RFP. Now it’s not that way.
Sales Engine
AUGUST 2, 2017
This difficulty is compounded by the fact that making first contact with an MQL1 may require 5-10 attempts—that translates to 500 to 1,000 attempts for every 100 MQLs. Expensive enterprise sales reps with high quotas can’t afford to follow up on MQLs when even the best MQLs only convert to appointments at a rate of 5 percent.
Sales Engine
FEBRUARY 18, 2016
I would answer that it is definitely worth it, even if it does nothing more than help you know your customer more intimately. Be in constant contact with sales. With companies increasing their expenditures on content marketing this year, many are wondering if it’s even worth going down this road in the first place.
Sales Engine
FEBRUARY 18, 2016
I would answer that it is definitely worth it, even if it does nothing more than help you know your customer more intimately. Be in constant contact with sales. With companies increasing their expenditures on content marketing this year, many are wondering if it’s even worth going down this road in the first place.
Sales Engine
JUNE 20, 2016
This difficulty is compounded by the fact that making first contact with an MQL1 may require 5-10 attempts—that translates to 500 to 1,000 attempts for every 100 MQLs. Expensive enterprise sales reps with high quotas can’t afford to follow up on MQLs when even the best MQLs only convert to appointments at a rate of five percent.
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