ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Every business needs new customers.

B to B 120

B to B netFactor Media SEM 120

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Marketing Insider Group

JULY 19, 2010

In my 20 years of marketing, sales and Telemarketing experience I have created many “Tele Web” programs, and here are the top reasons they succeed. Related Posts: Be A Hero: Choose Appointment Setting for Your Next Campaign 11 Reasons Why Outbound Telemarketing Programs Fail 5 Sales Closing Techniques What Is Marketing Acceleration?

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

markempa

APRIL 18, 2005

The best lead generation techniques are: Your website Search engine marketing Outbound telemarketing Direct mail Trade shows (if the audience is highly qualified) Nigel includes a link to Ruths PPT slides via PDF. Selling IT: Are you using the Best Lead Generation Techniques?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Telemarketing 120

Marketing Insider Group

AUGUST 5, 2010

“Blog more, email market less.” That’s according to Jeremy Victor , editor-in-chief of B2Bbloggers.com and Founder of Make Good Media during an exchange we had with Marketing Consultant and Social Media Strategist Sima Dahl on twitter when the report came out.

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Marketing Insider Group

DECEMBER 16, 2010

It is like a good software implementation consultant … I’m here just to get you going, and then work myself out of a job when you are self-sufficient. .&# Even though my department will be a sort of “social media go to&# … I also honestly feel that this is temporary. Michael Brenner Dec 16 2010 Thanks Tom.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

It is like a good software implementation consultant … I’m here just to get you going, and then work myself out of a job when you are self-sufficient. .&# Even though my department will be a sort of “social media go to&# … I also honestly feel that this is temporary. Michael Brenner Dec 16 2010 Thanks Tom.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100