WriteSpark

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Are you still selling after the customer has been sold?

WriteSpark

I was in a committee meeting where a consultant came to help our group with a strategic planning exercise. You order a product and when the package arrives, you eagerly open the box, looking for the instruction sheet or manual so you can begin assembly or use. the work she had already been hired to do.

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Are you still selling after the customer has been sold?

WriteSpark

I was in a committee meeting where a consultant came to help our group with a strategic planning exercise. You order a product and when the package arrives, you eagerly open the box, looking for the instruction sheet or manual so you can begin assembly or use. the work she had already been hired to do.

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Understanding the Concerns of Technology Buyers

WriteSpark

marketing consultant Ardath Albee provides a good list of the concerns that buyers have in mind when considering a purchase. Support, maintenance, and upgrade factors that can influence the implementation efforts and overall cost of a technical product. In her blog post "Why can't selling be more like buying?"

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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

Other recent leadership positions include Director of Marketing at one of the Mid-Atlantic’s fastest-growing engineering firms, Bowman Consulting and Director of Marketing Communications at Rubbermaid Commercial Products.

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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

Other recent leadership positions include Director of Marketing at one of the Mid-Atlantic’s fastest-growing engineering firms, Bowman Consulting and Director of Marketing Communications at Rubbermaid Commercial Products.