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Build a Custom Media Planning System without Getting into Trouble

Bionic

Bionic just released new software that enables you to build your own custom media planning system. You can now easily customize Bionic’s media investment management platform to meet the unique needs of your organization, your clients, and each of your campaigns. The ‘Standard Media Plan’ is Extinct.

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Most Ad Agencies Are Not Ready for AI

Bionic

This won’t work for AI, which relies on comprehensive, well-organized datasets. Data Incarcerated in Excel Spreadsheets Many ad agencies, especially smaller ones, still rely heavily on Excel spreadsheets for media planning and media buying data. The truth is everyone is trying to figure this out right now.

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6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

The theme of the presentation was this new era of marketing-centrism and what it takes to succeed in an environment where marketing plans are not month-to-month, but minute-to-minute. I developed 6 new requirements that all social media savvy, marketing-centric organizations need to have. How much can you say?

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Top medical communications companies: Choosing the best for events

SpotMe Blog

The benefits of partnering with top medical communications companies for events When it comes to organizing and executing successful events in the medical field, partnering with medical communication companies to collaborate on all the details is a smart move. For tactics on how to boost and track HCP engagement , read our latest article.

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How to decide if managed service is right for you

illumin

This method of advertising is great for smaller teams and budget-conscious organizations. With managed service, markers will have what is called an Insertion Order or Media Plan; this plan sets out a fixed CPM, a fixed number of impressions, and a fixed Total Spend so that their service provider can best meet their needs.

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10 B2B Marketing Tips for Successful Tweets

Launch Marketing

Social media has become the norm and B2B organizations should be on social media. When creating a social media strategy and content for Twitter , there are certain things to keep in mind to achieve established organization goals. Stopping the flow of your day to post on social media isn’t reasonable for many.

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Meet Our Litmus Live 2022 Keynote Speakers!

Litmus

Since 2006, Kason Morris (he/him) has been fortunate to help upskill and reskill thousands of career professionals, lead L&D functions at SaaS start-ups and play many executive consulting roles across industries and disciplines for high-powered fortune 100 organizations, including Bank of America, Accenture and Salesforce.