Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). ” Digital experience platform evolution.

Digital Experience Platform 96

Digital Experience Platform Enterprise Management Digital Asset Management CMS Development 96

Martech

OCTOBER 19, 2022

End-to-end digital experience platform Sitecore announced a series of product developments this week, as well as survey findings about the releance of the metaverse to brands. In addition to over 2,000 attendees at Chicago’s McCormick place, the digital experience platform said around 10,000 were attending online.

Digital Experience Platform 110

Digital Experience Platform CMS Development Work Management Marketing Management 110

Martech

AUGUST 15, 2023

The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” Through Raab Associates, Davis also offers consultancy services on marketing technology. That’s a great place to start, but the CDP space is constantly evolving.

Enterprise Management 95

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 95

Martech

OCTOBER 5, 2022

Even in 2015, Episerver was locating itself in the digital experience platform category. ” Part of the answer lies in a consultative relationship before and after purchase, and Optimizely’s extensive eco-system of implementation partners has a role here too. Full platform versus à la carte.

Digital Asset Management 105

Digital Asset Management Enterprise Management CMS Development Work Management 105

Martech

OCTOBER 4, 2021

The following year, DXP Acquia absorbed AgilOne. Last year, cloud comms platform Twilo picked up Segment. Earlier this year, two other DXPs, Optimizely and Sitecore, acquired Boxever and Zaius respectively. From Datorama to Tealium, from Amperity to Segment, from ActionIQ to AgileOne — there were plenty of them. Read more here.

Acquisitions 96

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 96

Martech

FEBRUARY 25, 2022

How do we currently manage the incoming and outgoing digital assets in our marketing systems today? Different platform vendors provide different levels of customer service — from self-serve to full-serve — and strategic consulting services. Training is essential.

Digital Asset Management 108

Digital Asset Management Enterprise Management Work Management Marketing Management 108

Delivra

DECEMBER 15, 2020

INDIANAPOLIS – December 15, 2020 – Delivra—a provider of advanced email marketing automation and a part of the CM Group family of brands—today announced a partnership with Episerver , a Leader in the Gartner Magic Quadrant for Digital Experience Platforms, to enable customers to drive next-level personalization in their marketing strategy.

Enterprise Management 52

Enterprise Management Marketing Automation Services Marketing Management Multi-Channel 52

The Customer

SEPTEMBER 9, 2021

Dobie joins Calendly after more than two decades of experience in the SaaS and management consulting industries, most recently serving as chief customer officer at WP Engine, a WordPress digital experience platform.

Work Management 52

Work Management Digital Experience Platform Startups Class 52

Engagio

APRIL 2, 2020

Bloomreach is a digital experience platform, and we sell to enterprise companies — our buyers are a lot of IT, ecommerce, and merchandising teams. The mandate is to ensure a seamless customer experience, and enabling the teams that interact with your customers to provide that. What are your priorities right now?

Top of Funnel 62

Top of Funnel Enterprise Management Merchandising Marketing Qualified Leads 62

Engagio

APRIL 2, 2020

Bloomreach is a digital experience platform, and we sell to enterprise companies — our buyers are a lot of IT, ecommerce, and merchandising teams. The mandate is to ensure a seamless customer experience, and enabling the teams that interact with your customers to provide that. What are your priorities right now?

Top of Funnel 62

Top of Funnel Enterprise Management Merchandising Marketing Qualified Leads 62

Engagio

APRIL 2, 2020

Bloomreach is a digital experience platform, and we sell to enterprise companies — our buyers are a lot of IT, ecommerce, and merchandising teams. The mandate is to ensure a seamless customer experience, and enabling the teams that interact with your customers to provide that. What are your priorities right now?

Top of Funnel 62

Top of Funnel Enterprise Management Merchandising Marketing Qualified Leads 62

Valasys

DECEMBER 17, 2019

Episerver, a platform well known for its strong content management technology tied to its digital experience platform scored a groundbreaking B2B deal on 16/12/2019 when it acquired Insite Software. He emphasized that the acquisition will equip both Episerver & Insite with stronger B2B product.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Software 69

Martech

JUNE 26, 2023

Gaining knowledge from the field and seeing how customers interact with your company’s digital touchpoints will help you identify key areas of improvement in the short term and lay the groundwork for longer-term wins. Dig deeper: What is a digital experience platform or DXP?

Digital Experience Platform 101

Digital Experience Platform Work Management Marketing Management Touchpoints 101

RebelMouse

APRIL 8, 2024

It's a digital experience platform (DXP) loaded with SEO-focused editorial tools for ranking higher, content performance tracking, customizable CMS features, and premium AI-powered web solutions to help publishers jump ahead of their competitors.

CMS Development 114

CMS Development Industry CMS Paid Content Enterprise Management 114

Engagio

APRIL 2, 2020

Bloomreach is a digital experience platform, and we sell to enterprise companies — our buyers are a lot of IT, ecommerce, and merchandising teams. The mandate is to ensure a seamless customer experience, and enabling the teams that interact with your customers to provide that. What are your priorities right now?

Top of Funnel 12

Top of Funnel Enterprise Management Merchandising Marketing Qualified Leads 12

Martech

SEPTEMBER 20, 2021

It was staged in a New York hotel by Optimizely, the digital experience platform. The incident illustrates two problems: Laziness and lack of diversity, according to marketing consultant Tim Parkin. Last week I attended my second in-person work event of the year (will it be the last?). It offered some food for thought.

Advertising Agencies 89

Advertising Agencies Enterprise Management Lead Scoring Lead Ranking 89

Martech

NOVEMBER 9, 2021

explained Ghadi Hobeika, managing partner at Artefact, a data consulting firm. Customers will share information so long as they get something in return,” Lynne Capozzzi, chief marketing officer at digital experience platform Acquia. Or it could be more explicit — clicking on the button to actually end the service.

Work Management 118

Work Management Marketing Management Paid Search Agency Class 118

Navigate the Channel

AUGUST 21, 2023

RELATED: How to Create Content Marketing That’s Less Self Serving Since the objective of content marketing is to measure business results, you first need to define what you hope to achieve, according to digital experience platform software company Optimizely.

B2B Thought Leadership 65

B2B Thought Leadership Lead Scoring Lead Ranking Content 65

Convert

OCTOBER 27, 2021

Rather than just a testing tool, Optimizely also offers a content CMS for building a blog and an e-commerce site platform ala Shopify and similar under their ‘Digital Experience Platform’. Or consult their resource page. (Again ML works best with large traffic sites so this makes sense). If so, what kind?

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52