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The Blooming of Brazil’s Tech Ecosystem Will Peak in 2020

Biznology

percent due to a drop in salaries, restrictions on credit and a rise in the basic interest rate, per Wikipedia. Yet, even through the darkest times of the macro-economic crisis in Brazil that started at the same time I launched my own consultancy, the tech sector in Brazil continued to slowly blossom and grow.

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Specialization is Scary but Required for Digital Marketing

Biznology

Photo credit: Wikipedia. I have been talking a lot about differentiation being critical for successful digital marketing. On Monday, I gave a differentiation example for large companies and on Wednesday I gave an example of a small company needing to differentiate. And none of that is bad. Let me explain.

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Tribes Rule the Hyper-Social Organization

Paul Gillin

The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. Similarly, sales must evolve into more of a consultation and systems integration role. Any line of business that does not provide the opportunity for clear competitive differentiation should be discarded, the authors say.

Rules 50
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Thought Leadership: Marketing Engineering Services with Technical Articles

Industrial Marketing Today

Are you an in-house marketer or a consultant tasked with promoting engineering services? There is very little to differentiate one from another. Fortunately, there are exceptions and some smart marketers are using technical articles to their advantage in order to establish thought leadership and rise above the competition.

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Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs

Buzz Marketing for Technology

The problem is near-universal for professors who discover, upon assigning research projects, that superficial searches on the Internet and facts gleaned from Wikipedia are the extent — or a significant portion — of far too many of their students’ investigations. differentiated instruction). E-mail Print. Google won!We

Education 100
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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

It is difficult to believe that every project should design its technology to work on the "bleeding edge" in order to ensure success (nor do Chompalov and Shrum make any such claim). Few other restrictions were placed on entry, however, in order to be as inclusive as possible. Organizational Issues.

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Complete Guide to B2B Marketing

Directive Agency

As an example, at Directive Consulting, we sell into three different personas. In order to generate demand, you often times must first understand the supply. Wikipedia (Non-VA). In fact, they learn your business and what differentiates you often by not only your ad copy but your headline. VP of Marketing. Resource Pages.