Buzz Marketing for Technology

JANUARY 28, 2009

When it’s present, nobody really notices. To explore this topic further I interviewed Romi Mahajan who recently wrote a piece in Internet Evolution on this topic. Link to Original Audio Source Signup for this Podcast Series About Romi Romi Mahajan, Chief Marketing Officer. Interop and other conferences.

ROMI 100

ROMI Web 2.0 Internet Marketing Paid Search Agency 100

Valasys

JULY 12, 2019

Centralized marketing endeavors not only ensure that the marketers get the optimal output from their Return on Marketing Investment (ROMI) but also help in laying the foundation for cross-functionality between marketing, sales, IT & other critical departments, which can assist further in boosting the sales KPI.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Content Marketing Institute

NOVEMBER 16, 2017

Katrina spoke on the importance of data science and why data scientists need to be marketers’ new best friends at Intelligent Content Conference (see that talk here ) and Content Marketing World (see that talk here ). For starters, Katrina suggests marketers get comfy with these terms: ROMI and CLTV. See this online ROMI calculator.

Marketing Attribution 111

Marketing Attribution Multi-Touch Attribution Lead Ranking ROMI 111

markempa

APRIL 12, 2007

« Your questions answered on Lead Generation via Podcasts | Main | On B2B Demand Generation tools and Lead Generation Dashboards » Closed-Loop Marketers More Likely to Reach ROMI Goals As Ive written before, Im a big proponent of using closed loop feedback to improve marketing and lead generation ROI.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Valasys

SEPTEMBER 4, 2019

This metric shows what percentage of the audiences have clicked on the Hours & Directions Page of the website, have clicked on the phone number or enquire via an email button or have clicked any other Call-To-Action (CTA) button present on the page. Evolve: Revaluating your ROI strategy – Are you doing it right? (On

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Convince & Convert

SEPTEMBER 21, 2010

Best to ask on this point as the past makes the present coherent, and we've identified tremendous benefit from tracking past incidents, especially in matters where a company's reputation hangs in the balance, and harsh critics are able to use past transgressions as fuel to the fire. How can I help you?

Social Media 158

Social Media Media Paid Content Work Management 158

Content Marketing Institute

OCTOBER 9, 2017

For instance, as Mathew Sweezey points out in his presentation at Content Marketing World 2016, your subject line and sender details (prime email real estate) are the only pieces of information readers have to quickly determine if an email is worthy of their attention. drip campaign) emails.

ROMI 104

ROMI Paid Search Agency Opt-out Budget Programs 104