Tomorrow People

NOVEMBER 12, 2018

Far from it being just about the product or price, her customers care deeply about the ethos of the business they buy from, including its privacy, personalization, and ethics. Verint decided to invest in annual customer conferences and an advocacy programme, whereby customers share successes with their peers and create a trusted community.

Ethics 136

Ethics Peer-to-peer B2B Thought Leadership Product 136

Tomorrow People

OCTOBER 3, 2022

Virtual events, conferences and trade shows that allow prospects to directly interact with your product may help them understand its value on a deeper level, greatly increasing the chances of conversion. As Mastercard’s chief privacy offer Catherine Louveaux recently put it, “the metaverse will be data collection on steroids”.

B2B Marketing 156

B2B Marketing Peer-to-peer Planning B2B 156

Tomorrow People

OCTOBER 4, 2022

Virtual events, conferences and trade shows that allow prospects to directly interact with your product may help them understand its value on a deeper level, greatly increasing the chances of conversion. As Mastercard’s chief privacy offer Catherine Louveaux recently put it, “the metaverse will be data collection on steroids”.

B2B Marketing 156

B2B Marketing B2B Planning Peer-to-peer 156