Five B2B marketing beliefs and trends debunked
Biznology
JUNE 26, 2015
I’m bothered by much of what I read and hear today when marketing people and agencies pontificate about B2B in presentations, webinars, white papers, and even blogs like Biznology. That’s why market segmentation is the first process needed, and is so critical to achieve marketing and sales success. Outbound marketing is out.
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