Top Rank Marketing

OCTOBER 4, 2023

Lee Judge @ALeeJudge Co-Founder and CMO, Content Monsta Ryan Brock @demandjump Chief Solution Officer, DemandJump Jill Roberson @jgrozalsky Vice President, Velir Tony Gnau @t60productions Founder and Chief Storytelling Officer, T60 Productions Christine Gritmon @cgritmon Personal Brand Consultant, Christine Gritmon Inc.

B2B Marketing 131

B2B Marketing B2B DemandBase Conference 131

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Love the slides, worksheet and Forrester tool. Very useful.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Sword and the Script | B2B

DECEMBER 28, 2022

At the end of the year, I go back through all these writeups to pull out some of the interesting statistics for a year-end roundup piece like this one. 66% said conferences (including virtual). The Forrester survey data breaks it down into an average of 15 digital interactions and 12 human interactions. Case in point?

PR 76

PR Trust Marketing Stats B2B Marketing 76

Online Marketing Institute

NOVEMBER 1, 2010

One of the best sources of information is industry statistics. 10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference (in: Marketing and Strategy Innovation).and this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

B2B Marketing Zone Posts

MAY 3, 2010

In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. Occasionally I feature examples of business storytelling that seem particularly effective and I wanted to highlight this 3-minute video by Dan Heath on behalf of the charity The Girl Effect.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

KoMarketing Associates

FEBRUARY 16, 2016

87 percent of B2B marketers say they struggle to produce content that truly engages their buyers.” – Forrester. As seen in the above statistic, marketing professionals are oftentimes outsourcing strictly with writing in mind. Storytelling. “57 Storytelling. “57 Let’s take a look: 1. Listening. “87

Content Marketing 120

Content Marketing Peer-to-peer Marketing Analytics Tools Content 120