| | Conference + Forrester + Gartner + Twitter | 109 articles |
| Page 1 of 2 | Previous | Next | B2B MARKETING INSIDER JANUARY 24, 2013 Top 50 B2B Marketing Influencers On Twitter Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Presenters of Inbound Conference. Powerful. Complete. | TOM PISELLO SEPTEMBER 9, 2010 Forrester announces Sales Enablement Conference focused on Selling. Thursday, September 09, 2010 Forrester announces Sales Enablement Conference focused on Selling into the New Economy We were excited to hear that Forresters first Sales Enablement Conference will be focused on Selling into the New Economy. According to Forrester, "In todays dramatically changing world, many of you are also at a metaphorical fork in the road. | | | | | | | TOM PISELLO AUGUST 15, 2010 Tom Pisello: The ROI Guy: Forrester and IDC think Sales Enablement. Sunday, August 15, 2010 Forrester and IDC think Sales Enablement is a Big Deal. new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. and We Agree! | TOM PISELLO SEPTEMBER 20, 2010 Forrester: Understand and Drive Outcomes for Sales & Marketing Success Monday, September 20, 2010 Forrester: Understand and Drive Outcomes for Sales & Marketing Success In a recent Forrester Sales Enablement blog post, Dean Davison reminisces about his years of selling technology solutions, and how todays successful best practices are so different than those of years past. We concur with Forresters Davison that Frugalnomics changes everything. | TOM PISELLO OCTOBER 20, 2010 Tom Pisello: The ROI Guy: Frugalnomics in Full Effect: Forrester. Wednesday, October 20, 2010 Frugalnomics in Full Effect: Forrester and Gartner Downgrade IT Spending Outlook In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Frugalnomics in Full Effect: Forrester and Gartner. uptick. | TOM PISELLO AUGUST 3, 2010 Strong IT Spending Growth Predictions from Forrester Assures IT. Tuesday, August 03, 2010 Strong IT Spending Growth Predictions from Forrester Assures IT Sales & Marketing Success? George Colony, CEO of Forrester, in Forresters most recent earnings conference call, indicates that: "As we move beyond mid-year, Forrester continues to predict growth in the IT market both here and abroad." in the U.S. for the full year 2010, and 7.8% | | | | | | | | | -
TOM PISELLO | TUESDAY, AUGUST 17, 2010 Tom Pisello: The ROI Guy: Gartner reduces IT Spending Outlook for. Tuesday, August 17, 2010 Gartner reduces IT Spending Outlook for 2010, but still predicts a positive 2.9% growth Gartners latest IT spending outlook for 2010 remains positive, but is less optimistic than prior forecasts, as worldwide growth stalled over the summer. According to Kenneth Brant, research director at Gartner, "IT solutions that deliver ‘cost optimization’ will be a priority for enterprises through 2011, even as markets return to growth." Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). trillion. MORE >> -
TOM PISELLO | FRIDAY, SEPTEMBER 10, 2010 Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to. Gartner Executive Programs midyear survey indicates that IT budgets are growing at a paltry 1.1% The good news is that the second half of 2010, projections are in line with Gartner’s survey in the fourth quarter of 2009 when CIOs reported IT budgets would increase, on average, by only 1.3%, and spending outlooks are more positive than earlier surveys. Mark McDonald, group vice president and head of research at Gartner Executive Programs indicates that "CIOs plan to increase capital expenditures (CAPEX) by 3% this year and pay for that increase with a 1.3% MORE >> -
TOM PISELLO | FRIDAY, SEPTEMBER 3, 2010 Tom Pisello: The ROI Guy: Frugalnomics Forces Changes in Sales. Friday, September 03, 2010 Frugalnomics Forces Changes in Sales Enablement As defined by Forrester, "Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customers problem-solving life cycle to optimize the ROI of the selling system. 3) Quantify Best Value - According to analyst Scott Santucci of Forrester, “We are in the middle of a major transformation in the B2B sales model. MORE >> -
Grow Your Wiki conference. Forrester. Gartner. Twitter. Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). Here’s another summary of all the tweets referencing my talk, created using Summize , a great tool that lets you search for twitter posts by topic, person, hashtag , etc. About. Services. Contact. Archives. 21 days of wiki adoption. 9rules. adsense. advertising. analysis. Apple. Atlassian. AusWeb07. CeBIT. MORE >> -
TOM PISELLO | THURSDAY, DECEMBER 9, 2010 Winning the Social Media Popularity Contest Thursday, December 09, 2010 Winning the Social Media Popularity Contest Alinean Research of Fortune 500 Popularity on Twitter, Facebook and LinkedIn. Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , CMI , Content Marketing Institute , Frugalnomics , Pisello , Social Media ROI 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Thomas Pisello Orlando, Florida, United States Tom Pisello has built his 25-year career helping companies to get more business value from their IT and business investments. MORE >>
- Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving. TOM PISELLO | MONDAY, OCTOBER 11, 2010
- Tom Pisello: The ROI Guy: The End of Marketing as We Know It. TOM PISELLO | FRIDAY, SEPTEMBER 17, 2010
- New Breed of Analysts PR MEETS MARKETING | SUNDAY, APRIL 18, 2010
- ROI conversations at the wrong time will get you nowhere TOM PISELLO | THURSDAY, JUNE 3, 2010
- Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best. TOM PISELLO | THURSDAY, DECEMBER 23, 2010
- Discretionary IT Budget up for Grabs: Are Your Sales & Marketing. TOM PISELLO | THURSDAY, JUNE 3, 2010
- Tom Pisello: The ROI Guy: Comparing and Selecting Solutions Using. TOM PISELLO | SATURDAY, AUGUST 7, 2010
- Content Marketing and the Forgotten Sales Professional TOM PISELLO | MONDAY, NOVEMBER 29, 2010
- Accelerate Slow Sales Cycles with More Sales Enablement Investments? TOM PISELLO | FRIDAY, OCTOBER 22, 2010
- Tom Pisello: The ROI Guy: Basic Content Marketing Trumps Social. TOM PISELLO | FRIDAY, AUGUST 20, 2010
- Tom Pisello: The ROI Guy: Virtualization Software Cost Overruns at. TOM PISELLO | THURSDAY, AUGUST 5, 2010
- Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate. TOM PISELLO | THURSDAY, DECEMBER 23, 2010
- Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B. TOM PISELLO | MONDAY, DECEMBER 6, 2010
- Trend Micro Risk and Compliance Assessment tool (powered by Alinean) TOM PISELLO | FRIDAY, NOVEMBER 5, 2010
- How to Measure and Present the Effectiveness of Your Content. TOM PISELLO | TUESDAY, NOVEMBER 23, 2010
- Tom Pisello: The ROI Guy: Sales Enablement Effectiveness? TOM PISELLO | FRIDAY, SEPTEMBER 3, 2010
- Do you deliver more Customer Bottom-line Impact than the Competition? TOM PISELLO | MONDAY, AUGUST 9, 2010
- Leaders indicate Growing Investment in Smart Digital Content TOM PISELLO | FRIDAY, SEPTEMBER 17, 2010
- Tom Pisello: The ROI Guy: IDC: Tech Marketing Budgets Up, But Lag. TOM PISELLO | TUESDAY, SEPTEMBER 21, 2010
- Five Reasons You May Not Be Spending Enough on Content Marketing TOM PISELLO | MONDAY, NOVEMBER 29, 2010
- Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink. TOM PISELLO | FRIDAY, OCTOBER 22, 2010
- Tailwinds for Marketing Automation Software - Insight from CRM. TOM PISELLO | FRIDAY, OCTOBER 22, 2010
- Tom Pisello: The ROI Guy: Demand Generation In the Face of. TOM PISELLO | FRIDAY, SEPTEMBER 3, 2010
- Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if. TOM PISELLO | TUESDAY, SEPTEMBER 28, 2010
- Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload. TOM PISELLO | THURSDAY, NOVEMBER 4, 2010
- Frugalnomics: Business Productivity and Cost Reduction Remains Top. TOM PISELLO | MONDAY, SEPTEMBER 20, 2010
- Tom Pisello: The ROI Guy: Net Present Value (NPV) Savings Defined TOM PISELLO | THURSDAY, AUGUST 5, 2010
- Engaging Content is Key to Content Marketing Success? TOM PISELLO | MONDAY, AUGUST 9, 2010
- ClickInsights: What was your "Aha" moment in 2009? - Part 2 CONNECT THE DOCS | THURSDAY, DECEMBER 17, 2009
- SaaS Solutions Becoming the Standard for Marketing Solutions TOM PISELLO | THURSDAY, SEPTEMBER 9, 2010
- Marketing Budgets on The Rise. Sign of Economic Recovery, or Head. TOM PISELLO | THURSDAY, SEPTEMBER 16, 2010
- Tom Pisello: The ROI Guy: Alinean joins Content Marketing. TOM PISELLO | FRIDAY, NOVEMBER 5, 2010
- Is Marketing Too Busy? The Forgotten Sales Professional TOM PISELLO | TUESDAY, SEPTEMBER 21, 2010
- Tom Pisello: The ROI Guy: Is ROI a Good Way to Make the Case for. TOM PISELLO | THURSDAY, AUGUST 5, 2010
- Lack of ROI Measures Threatens Marketing Budgets TOM PISELLO | WEDNESDAY, AUGUST 4, 2010
- Tom Pisello: The ROI Guy: Alinean Named to Inc. 5000 - Fastest. TOM PISELLO | FRIDAY, AUGUST 20, 2010
- Tom Pisello: The ROI Guy: Who Do You Trust? Industry Analysts. TOM PISELLO | THURSDAY, JUNE 3, 2010
- B2B Companies are Really Content Companies, But is Content. TOM PISELLO | TUESDAY, OCTOBER 5, 2010
- Tom Pisello: The ROI Guy: Unplanned Downtime Isn't Costly? Think. TOM PISELLO | THURSDAY, JUNE 3, 2010
- Engage early with Senior Execs, or Lose the Deal TOM PISELLO | THURSDAY, MAY 13, 2010
- Return on Investment (ROI) Defined TOM PISELLO | THURSDAY, AUGUST 5, 2010
- Tom Pisello: The ROI Guy: Don't Just "Sell the Problem", Quantify It TOM PISELLO | THURSDAY, AUGUST 26, 2010
- Winning the War on Complexity with TCO - ShoreTel Partners. TOM PISELLO | THURSDAY, JULY 15, 2010
- How Do You Get Started in Content Marketing? TOM PISELLO | THURSDAY, NOVEMBER 18, 2010
- Alinean Sponsors TechTarget Online ROI Summit TOM PISELLO | TUESDAY, AUGUST 24, 2010
- This isn't your Dad's B2B Sales and Marketing TOM PISELLO | WEDNESDAY, JUNE 16, 2010
- "Big Ideas" still Trump ROI in driving Marketing Strategy TOM PISELLO | THURSDAY, SEPTEMBER 9, 2010
- IT Innovation suffering through a long recession TOM PISELLO | TUESDAY, JUNE 8, 2010
- Seeing ROI in the Cloud? TOM PISELLO | THURSDAY, DECEMBER 9, 2010
- Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT. TOM PISELLO | THURSDAY, OCTOBER 7, 2010
- Tom Pisello: The ROI Guy: How to Break Free of the Pack. TOM PISELLO | WEDNESDAY, JULY 7, 2010
- Tom Pisello: The ROI Guy: Payback Period Defined TOM PISELLO | THURSDAY, AUGUST 5, 2010
- Alinean Adds Six New B2B Customers TOM PISELLO | TUESDAY, AUGUST 24, 2010
- Can Virtualization Drive Savings? A Quick Estimation Method. TOM PISELLO | THURSDAY, JUNE 3, 2010
- Companies Dedicate 2x More to Marketing Than IT TOM PISELLO | TUESDAY, JUNE 22, 2010
- Tom Pisello: The ROI Guy: Measure to Manage - Driving Sales. TOM PISELLO | THURSDAY, SEPTEMBER 16, 2010
- Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program. TOM PISELLO | WEDNESDAY, AUGUST 4, 2010
- Tom Pisello: The ROI Guy: “Information Overload” Biggest Change. TOM PISELLO | TUESDAY, JUNE 22, 2010
- Tech Media Publishers looking more Like Interactive Marketing. TOM PISELLO | WEDNESDAY, SEPTEMBER 29, 2010
- Tom Pisello: The ROI Guy: Is using an ROI Analysis Good Enough to. TOM PISELLO | THURSDAY, AUGUST 5, 2010
- Tom Pisello: The ROI Guy: Selling to the Unreachables TOM PISELLO | TUESDAY, JUNE 22, 2010
- Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies DELICIOUS B2BMARKETING | MONDAY, JUNE 22, 2009
- Tom Pisello: The ROI Guy: Forrester announces Sales Enablement. THE ROI GUY | THURSDAY, SEPTEMBER 9, 2010
- Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to. THE ROI GUY | FRIDAY, SEPTEMBER 10, 2010
- Tom Pisello: The ROI Guy: Measure to Manage - Driving Sales. THE ROI GUY | THURSDAY, SEPTEMBER 16, 2010
- Tom Pisello: The ROI Guy: Leaders indicate Growing Investment in. THE ROI GUY | FRIDAY, SEPTEMBER 17, 2010
- Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if. THE ROI GUY | TUESDAY, SEPTEMBER 28, 2010
- Alinean Announces Migration of Sales & Marketing Tool Platform. TOM PISELLO | FRIDAY, APRIL 16, 2010
- Tom Pisello: The ROI Guy: Blades Systems Insight 2010 Presentation TOM PISELLO | MONDAY, APRIL 19, 2010
- 9 More B2B Leaders rely on Alinean for Value Selling / MarketingTools TOM PISELLO | MONDAY, APRIL 19, 2010
- HP Launches Networking ROI Campaign with Alinean Tools TOM PISELLO | MONDAY, APRIL 19, 2010
- Pricing B2B Solutions with Customer ROI TOM PISELLO | MONDAY, APRIL 19, 2010
- Tom Pisello: The ROI Guy: Value of Assessment ROI & TCO Tools for. TOM PISELLO | WEDNESDAY, APRIL 21, 2010
- Tom Pisello: The ROI Guy: SMB IT Spending Recovers: Looking for. TOM PISELLO | THURSDAY, APRIL 22, 2010
- Tom Pisello: The ROI Guy: Gartner: Nearly half of IT, telecom. TOM PISELLO | FRIDAY, APRIL 23, 2010
- Tom Pisello: The ROI Guy: Windows 7 ROI Calculator Updated TOM PISELLO | WEDNESDAY, APRIL 28, 2010
- Selling in the Age of Austerity TOM PISELLO | WEDNESDAY, APRIL 28, 2010
- Today's Most Significant Challenges for B2B Marketers to Overcome TOM PISELLO | THURSDAY, APRIL 29, 2010
- Tom Pisello: The ROI Guy: CFO is Now Top IT Decision Maker, making. TOM PISELLO | MONDAY, MAY 3, 2010
- Tom Pisello: The ROI Guy: Forrester - start of 4th wave of. TOM PISELLO | MONDAY, MAY 3, 2010
- Where have all my customers gone? TOM PISELLO | WEDNESDAY, MAY 5, 2010
- Overcoming the fear of Value TOM PISELLO | WEDNESDAY, MAY 5, 2010
- Tom Pisello: The ROI Guy: Alinean Powers Eight More B2B Assessment. TOM PISELLO | THURSDAY, MAY 6, 2010
- Social Media have an ROI? It needs to. TOM PISELLO | TUESDAY, MAY 11, 2010
- IT recovery full speed ahead. IT vendors, are you ready? TOM PISELLO | WEDNESDAY, MAY 12, 2010
- Wanted: Innovation Gridlock Buster TOM PISELLO | WEDNESDAY, MAY 12, 2010
- Tom Pisello: The ROI Guy: VDI can save you big! Don't count the. TOM PISELLO | WEDNESDAY, MAY 19, 2010
- Do ROI / TCO business cases make sense for IT Executives? HP. TOM PISELLO | THURSDAY, MAY 20, 2010
- SiriusDecisions profiles value of Alinean and it's sales. TOM PISELLO | WEDNESDAY, JUNE 2, 2010
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