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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

Dial into a conference call. Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag. These employees are your initial allies and should be the first group of stakeholders you bring into your employee advocacy initiatives. Leverage this highly engaged focus group for feedback.

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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

Dial into a conference call. A search of your office location on Instagram and a quick Twitter inquiry of your branded hashtag will reveal at least a handful of employees who are (hopefully) already singing your praises. Image via Unsplash. Your employees each have a morning ritual. Grab a cup of coffee. Respond to emails.

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The Ultimate Cheat Sheet for Expert Twitter Marketing

Hubspot

With 200 million members, Twitter is one of the most popular social networks out there. Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. 35 Tips & Tricks for Getting the Most From Twitter. Optimize your Twitter profile.

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How to measure 5 popular social media channels

Online Marketing Institute

Twitter Twitter is a social media darling for any product launch, service or business. How often was your hashtag used? How much product did you have to provide for bloggers versus how many sales did you receive? It not only offers instant eyeballs, but provides great returns as well. How many times was your vanity URL used?

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15 Fluff-Free Ways to Step Up Your Social Media Game

Hubspot

A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. Here are some awesome cheat sheets for Facebook , Twitter , Google+ , and LinkedIn to help you get the most out of each of these networks. The reason for this shift? Hallelujah!

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How to assess which cultural moments are right for your brand to act on

Sprout Social

You can do some hashtag research or use native analytics tools, but both of those options are fairly time-consuming and time is of the essence. Think of it as a speedy alternative to a focus group. What happened : In June 2021, tennis star Naomi Osaka decided to skip press conferences at the French Open , citing mental health.

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). Also, you can find me on Google+ here -- +Dharmesh (hanging out there in addition to my usual twitter stuff @dharmesh ).