Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Instead of the customer leaving your store (or unfollowing on Twitter), this help can encourage customers to stick around and tell their friends, thus increasing sales. This is the strategy of creating a Social FAQ.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Online Marketing Institute

MAY 26, 2010

He suggests that brand awareness is the new measuring stick of a successful marketing campaign and says that only the first set of eyeballs are the ones you pay for—everything after that is word of mouth. Twitter Twitter is a social media darling for any product launch, service or business.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

APRIL 1, 2010

But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. The Twitter background includes zero evidence of any other outpost. Linked from Twitter. They need to snap up that Facebook name pronto. The YouTube channel is barely mentioned on Facebook. Your Web site. At a minimum.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. Word of Mouth. © 2008 Community Group Therapy. Social Media.

Social Media 100

Social Media Communities Wiki Work Management 100

Sprout Social

FEBRUARY 28, 2022

Think of it as a speedy alternative to a focus group. What happened : In June 2021, tennis star Naomi Osaka decided to skip press conferences at the French Open , citing mental health. This is about more than doing or not doing a press conference. million mentions of Wordle on Twitter, up 9,971% from December 2021.

Act-On 116

Act-On Branding Brand Identity Social Media 116

Anteriad

APRIL 25, 2023

Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95