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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

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Cognitive Surplus - Use Social Connectivity to Change the World.

Convince & Convert

Before TV we entertained ourselves by interacting, making and doing, whether it was paper airplanes, a game of Yahtzee, or family harmonica night. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

×11, tri-fold rack brochure, printed on bright yellow paper, and available for free just about everywhere in town. This is the strategy of creating a Social FAQ. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer. Taxi Mike’s Dining Guide is a simple, 8.5×11,

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The More Things Change, The More Things Change

Convince & Convert

Let’s say you have a white paper for download on your site. If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Sore spot with us PR types.) Sore spot with us PR types.) I also think this would pair great with a recent white paper by White Horse called the TIME Method. Read the white paper here: [link] Feel free to contact me if you have any questions. link] Russ Henneberry Wow.