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9 Biggest Event Trends of This Year

Marketing Insider Group

Quick Takeaways: Sustainability and corporate responsibility will be key for events run in 2023 and the foreseeable future. Emerging technology, including augmented reality and AI, will continue to offer more opportunities for event planning. 9 Biggest Event Trends Happening Now. Hybrid Events. Sustainability.

Trends 278
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What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

B2B event marketing has been proven to be as good as gold for this goal. . Given that, in this post, we’ll talk about: What B2B event marketing is. What are some types of event marketing. What is B2B Event Marketing? Why Is B2B Event Marketing Important? Why it’s important.

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The Biggest Event Trends for 2020

Marketing Insider Group

Sustainability and corporate responsibility will be key for events run in 2020 and the foreseeable future. Emerging technology including augmented reality and AI will continue to offer more opportunities for event planning. Brands must focus on highly personalized events and forging a personal connection with attendees.

Trends 252
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What Is Event Branding? + 5 Examples to Inspire You

Hubspot

The look and feel of events changed exponentially after March 2020 as companies moved live events to virtual spaces. But whether your event is online or in-person over the year ahead, event branding is essential to create a memorable experience for attendees. website, imagery, and marketing). Image source.

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Transparency goes a long way: Wednesday’s Daily Brief

Martech

Good morning, Marketers, and do you ever just feel like a customer who wants to be delighted? I like to consult a knowledgeable person in-store and inspect the merchandise, then have it delivered. In-person conferences set back by Delta . I prefer flipping the BOPIS model on big-ticket items. Chris Wood, Editor.

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5 Proven Strategies To Create More Opportunities For Small Businesses

BenchmarkONE

Incredibly effective and also easy to implement, promotional merchandise advertising is an excellent option for small establishments. Sure, promotional merchandising and giveaways don’t seem like the flashiest of strategies. Therefore, attending events where you can network with people will do wonders for your business.

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Marketers and Landing Pages: Behind the Scenes for 2020

Unbounce

A business-as-usual approach to event marketing hasn’t been possible, for instance, and the landscape for PPC and social is different than it was six months ago. While in-person networking is harder, many companies have found ways to achieve similar goals online by running webinars or digital conferences.