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The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Adobe Experience Cloud Blog

Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. Recently, Oracle hosted their annual user conference, Oracle OpenWorld. More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com.

PR 48
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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. She gains valuable insight about your audience through Search Engine Marketing (SEM) and social media marketing. Ory is Policy Manager Africa for Google in Nairobi, and co-founder of Mzalendo/Ushahidi. Alex Hisaka.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. She gains valuable insight about your audience through Search Engine Marketing (SEM) and social media marketing. Ory is Policy Manager Africa for Google in Nairobi, and co-founder of Mzalendo/Ushahidi. Alex Hisaka.

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Everything You Need to Know to Successfully Live-Tweet Your Event

Hubspot

Your followers will see the tweet, and so will everyone following the event hashtag -- and people can retweet, favorite, or reply to you. For attendees and organizers alike, live-tweeting has become a fixture at most conferences, events, webinars, and lectures. event hashtag].". Social Media event marketing'

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How to Calculate Social Marketing ROI

Paul Gillin

“ROI calculations don’t work well for social media and they don’t work well for marketing in general,” says Benjamin Ellis, a UK-based serial entrepreneur who now specializes in social marketing. What’s the return on landscaping, an expensive conference room table or free bagels on Fridays? End sidebar.

ROI 50