The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Vidyard

SEPTEMBER 24, 2014

They’re searching for products and services: 46% of searchers now use mobile exclusively to research. To make life easier, here are 3 of the must-have tools that can help marketers find their way to a full data picture that shows the complete customer path to purchase. Enter, a state-of-the-art video marketing platform.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Ambal's Amusings

DECEMBER 17, 2009

Several tools for prospect intelligence: Lead scoring provides real-time insights. Google alerts pull a wide variety of information to you. Sales rep feedback from the streets must be collected and factored into marketing programs. LinkedIn Groups and Answers can give you a quick read on viewpoints. Ardath Albee Recommends.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. Previously, it might have been more reactive, it was more support and service. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. Jocelyn: Absolutely.

Top of Funnel 48

Top of Funnel Eloqua Peer-to-peer Budget Programs 48

The Effective Marketer

MARCH 9, 2010

Sure, our email marketing software has some canned templates but they are very bland. Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. Is always good to see what’s out there to give you some ideas. So I decided to create one and share with you.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Webbiquity

JUNE 14, 2011

It was three days of drinking from a firehose of expertise from an impressive lineup of speakers, but did the conference deliver the goods? Steve Woods , Eloqua. Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Martech

JULY 26, 2021

I was thinking about the many kinds of activity which fall under the heading “marketing operations.” Being a power user of Marketo or HubSpot, Pardot or Eloqua. As was pointed out at the Mo Pros Summer Camp (see below), marketing operations isn’t a single job. Marketing work management: the forgotten essential.

Paid Content 99

Paid Content Marketing Automation Services Work Management Marketing Management 99

Terminus

NOVEMBER 9, 2015

Earlier this year, I was privileged to meet Ajay Agarwal at the annual MarTech conference. Ajay is a partner with Bain Capital Ventures and he’s been at the firm for about 12 years primarily as an early stage software investor. Check out the full interview here: The Next Generation of Marketing Technology. Optimizely.

Advertising Agencies 20

Advertising Agencies Generation Marketing Automation Services Eloqua 20

Customer Experience Matrix

MARCH 29, 2016

Sending messages distinguishes journey orchestration engines from “pure” Customer Data Platforms, which assemble data but don’t make decisions about customer treatments. By “journey as the framework for message selection” I mean that marketing messages or campaigns are triggered when customers reach a particular journey step.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

Heinz Marketing

SEPTEMBER 3, 2018

You can always find our future episodes of Sales Pipeline Radio on the iTunes Store, on Google Play, and everywhere that fine podcasts are found. So highly likely that Ohio State emerges 3-0 into conference season, and it’ll be a lot of fun. I saw them in action at a conference a couple years ago, and it was phenomenal.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Work Management B2B Sales 42

chiefmartech

JUNE 10, 2016

I recently had the chance to talk with Jeff Pedowitz , the founder and president of Pedowitz Group , a marketing services provider built around the transformative potential of marketing technology platforms. There, I was introduced to Eloqua in 2003 as a means to generate leads for our resellers.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Planning Automation 40

Heinz Marketing

MAY 7, 2018

This episode: Marketing Operations Exposed! The good, bad & ugly with Mike Braund from Tableau Software. Current focus: Marketing data story from impression to closed deals. Also check out Tableau’s annual conference– a one of kind experience bringing together over 15,000 data enthusiasts worldwide every year.

Top of Funnel 41

Top of Funnel Work Management Marketing Management Lead Ranking 41

The Effective Marketer

FEBRUARY 16, 2011

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. Interesting to note that the majority of the players only came to existence not even 5 years ago.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Heinz Marketing

FEBRUARY 18, 2019

You can listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on iTunes , Blubrry , Google Play , or Stitcher. Every week, we are featuring some of the best and brightest minds in B2B sales and marketing. I got to know him very well back in the Eloqua days. Today is absolutely no different.

Eloqua 68

Eloqua Verticals Work Management Enterprise Management 68

Heinz Marketing

MARCH 25, 2019

Catch up on past shows at SalesPipelineRadio.com and subscribe on Spotify , iTunes , Blubrry , Google Play , or Stitcher. Other digital platforms, like video is one, and is soon emerging, and I believe is the next wave, artificial intelligence and machine learning, are all digital data points. You’re one of the good guys.

Top of Funnel 66

Top of Funnel Marketing Automation Services Digital Marketing Funnels Eloqua 66

OutboundView

SEPTEMBER 20, 2018

This guide is full of actionable steps – including processes, technology, and tools that will help B2B companies build a predictable pipeline. Who is This B2B Marketing Guide For? They hire five inside sales reps before they have the tools and processes to make inside sales successful. Why is this an important distinction?

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Referral Rock

OCTOBER 30, 2019

But in my opinion, it comes down to two things — their strategy and digital marketing software stack. Today’s marketers are expected to be in a million places at once. Finding creative ways to streamline and automate mundane tasks is the name of the game. Some tools on the list are foundational.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69